E-Commerce Express : email

Merchants Fail to Capitalize on Purchase-Related Data

'Net Features : wm-ecommerce — Wed, 17 Apr 2013 15:25:00 GMT

Site and shopper data is very valuable to merchants, so why are many not taking advantage of it? A recent Bronto Software and RSR Research report reveals that even though there’s plenty of consumer intent data produced during each stage of the buying...(read more)

Consumers Will Buy From Email

'Net Features : wm-ecommerce — Mon, 18 Mar 2013 17:30:00 GMT

Mobile email is playing an important role in the success of e-commerce retailers’ marketing initiatives and new research from email marketing service Blue Hornet, a division of Digital River, shows just how much. The 2013 Consumer Views of Email...(read more)

E-Commerce Email: Converting the Customer

'Net Features : wm-ecommerce — Mon, 28 Jan 2013 20:25:00 GMT

Cart abandonment is among the most frustrating problems that e-commerce merchants face, and unfortunately, it happens way too often. In fact, 80 percent of online shoppers have placed an item in a shopping cart and left the site without making a purchase...(read more)

E-Commerce Emails – Welcoming the Customer

'Net Features : wm-ecommerce — Mon, 21 Jan 2013 20:35:00 GMT

The World Wide Web of 2013 provides online retailers with a variety of options for reaching customers – from social networks to digital advertisements. Yet one tool tends to outperform the rest – email. In fact, a recent study from marketing...(read more)

Reviews Come to Listrak Emails

'Net Features : wm-ecommerce — Tue, 15 Jan 2013 18:30:00 GMT

Online retailers know how important product reviews are to digital shoppers, which is why Listrak has brought ratings and reviews to email. The company’s new Ratings and Reviews solution automatically incorporates a merchant’s best reviews...(read more)

Holiday Checklist for Web Success

'Net Features : wm-ecommerce — Fri, 19 Oct 2012 18:38:00 GMT

Santa called, and he wanted to make sure you were ready for Black Friday and Cyber Monday this year. He decided to leave an early present for Web professionals, business owners and retailers everywhere. As you may know, Santa’s a big fan of lists...(read more)

Just Do It! End Shopping Cart Abandonment With Email Today

'Net Features : wm-ecommerce — Tue, 25 Sep 2012 17:30:00 GMT

Website Magazine's upcoming feature story for December 2012 focuses on the rapid innovation occuring today in the email marketing space. Despite a historically bad repuation, significant strides have been made in the past few years in terms of useful...(read more)

Get Personal with E-commerce Emails

'Net Features : wm-ecommerce — Thu, 20 Sep 2012 14:22:00 GMT

It’s time to get personal with your customers – and merchants can do exactly that with GoECart. The e-commerce solutions provider has launched enhancements to its transactional email module. The goal is to help merchants create and send relevant...(read more)

Three Email Marketing Tips for Merchants

'Net Features : wm-ecommerce — Mon, 10 Sep 2012 19:30:00 GMT

Every Monday morning I wake up to an inbox that is exploding with emails – as I’m sure is also the case with most of you reading this article. Thankfully I have multiple email addresses, so I can avoid the problem of having to separate my...(read more)

Email Marketing for Ecommerce Merchants with Listrak 5.0

'Net Features : wm-ecommerce — Tue, 04 Sep 2012 15:55:00 GMT

Listrak is helping merchants take the guess work out of their email campaign performance with the launch of the company’s new e-commerce email marketing platform. Listrak 5.0 features actionable analytics beyond typical email marketing metrics,...(read more)

New Tracking and Targeting Tools for 3dcart Merchants

Allison Howen — Thu, 12 Jul 2012 07:34:00 GMT

A new feature from MailChimp allows 3dcart merchants to segment their mailing lists to target different types of customers.

The e-commerce segmentation feature has been added to 3dcart’s platform after an advanced API integration. The integration also includes MailChimp’s Ecommerce360, which is a feature that tracks customers from the moment they open an email until they make a purchase.

In order to leverage the new email tools, merchants must first setup an account with MailChimp. Then the configuration synchronizes the merchant’s customers and newsletter subscribers with mailing list information that is stored in MailChimp. Mailing lists are also automatically formatted to receive order information and customer details, in order to simplify the way that data is used for campaigns.

“Many 3dcart merchants use MailChimp to power their email campaigns,” says 3dcart CEO Gil Gonzalo. “Building an API integration ensures our retailers get the benefit of the full integration. It’s part of a concerted effort on our part to stay tightly integrated with the top names in ecommerce.”