E-Commerce Express : google shopping

5 Simple Steps to Set Product Targets for Google Shopping

'Net Features : wm-ecommerce — Mon, 20 May 2013 16:00:00 GMT

:: By Jacques van der Wilt, DataFeedWatch & WordWatch :: Google Shopping is a great channel for Web shops, but many merchants are still struggling to figure out how to set product targets for their Product Listing Ads campaign. We've developed...(read more)

5 Tips for Optimizing Product Listing Ads

'Net Features : wm-ecommerce — Mon, 25 Mar 2013 19:15:00 GMT

Since Google introduced Product Listing Ads (PLAs) as part of its Google Shopping initiative last year, Internet advertisers and online merchants have been working hard to find the best possible ways to optimize the performance of their PLAs. These product...(read more)

Google Promo Credit for International Merchants

'Net Features : wm-ecommerce — Wed, 12 Dec 2012 18:20:00 GMT

Google’s rollout of its Product Listing Ads model for Google shopping is going swimmingly – so much so in fact that’s its swimming right across the pond, announcing last month that the program would be going international. The rollout...(read more)

Comparing CSEs - Who's on Top?

'Net Features : wm-ecommerce — Mon, 20 Aug 2012 17:30:00 GMT

The prom king – and queen – for that matter of Comparison Shopping Engines is Google. With the announcement and impending launch of Google Shopping, search’s royal court is prepping for an all Comparison Shopping Engine (CSE) shakedown...(read more)