2012 Holiday Local Marketing Guide

'Net Features : wm-ecommerce — Mon, 22 Oct 2012 19:30:00 GMT

It is time to get serious about the holidays, because as of today, merchants only have a month to prepare for the busiest shopping day of the season – Black Friday. While most merchants are putting the finishing touches on their 2012 holiday marketing...(read more)

Local Businesses Get a Boost from Retailigence

Allison Howen — Thu, 16 Feb 2012 08:17:00 GMT

Local businesses are taking their customers back from e-tailers on the World Wide Web with location-based marketing tactics.

To compete with e-tailers, brick-and-mortar retailers are trying to benefit from the power of immediacy and location. The most recent tactic to help brick-and-mortar stores comes from Retailigence, who announced that its hyperlocal marketing platform is now powering two of the largest shopping app providers in the mobile marketplace – ShopSavvy and TheFind.

These two companies have incorporated local results into their platforms in order to help retailers and brands drive foot traffic in stores. This means that retailers that are utilizing the Retailigence platform can now market their in-store products directly to the millions of ShopSavvy and TheFind users.

"Unlike eBay, Amazon and Google, who are far more incentivized to drive online sales, Retailigence actually helps brick-and-mortar retailers sell more products locally," says Jeremy Geiger, CEO of Retailigence. "Mobile consumers use a variety of apps; retailers that get in front of shoppers demonstrating an immediate need benefit from greater awareness and proven boosts in local sales."

E-Commerce Express : location-based marketing

2012 Holiday Local Marketing Guide

Local Businesses Get a Boost from Retailigence