E-Commerce Express : marin software

Link Product Inventory to Paid Search

'Net Features : wm-ecommerce — Tue, 18 Sep 2012 18:59:00 GMT

As the holiday e-shopping season fast approaches, Internet retailers are becoming increasingly concerned about aligning inventory to paid search campaigns. We wouldn’t want to frustrate those potential or existing customers, right? Digital ad management...(read more)

Paid Search for Brick & Mortar Advertising

'Net Features : wm-ecommerce — Tue, 03 Jul 2012 12:30:00 GMT

Businesses with an offline presence (and yes, they still exist) may still be hesitant to advertise with paid search campaigns because the ability to measure performance and obtain ROI data as it relates to driving brick and mortar transactions has been...(read more)