E-Commerce Express : marketing

7 Hot Summer Marketing Strategies for Merchants

'Net Features : wm-ecommerce — Mon, 06 May 2013 19:20:00 GMT

The flowers are blooming and the temperatures are rising, which means that summer is getting ready to make its official debut. While this leaves most of us fantasizing about lying by the pool and sipping fruity drinks with umbrellas, online merchants...(read more)

Grow Your List with Text-to-Join

'Net Features : wm-ecommerce — Thu, 21 Mar 2013 15:52:00 GMT

Growing your email list can be as simple as receiving a text message, thanks to a new SMS feature from Bronto Software. The commerce marketing provider has added a Text-to-Join feature to its marketing platform. The feature provides marketers with a simple...(read more)

Start Promoting: Holiday Guide for Merchants

'Net Features : wm-ecommerce — Mon, 18 Feb 2013 21:20:00 GMT

The term “holiday” is defined as a day of festivity or recreation when no work is done. For merchants, however, holidays tend to increase the workload and (hopefully) sales, because holidays typically give consumers more free time (and a reason...(read more)

A Wish Come True for Online Marketing Manageres

'Net Features : wm-ecommerce — Thu, 08 Nov 2012 18:05:00 GMT

Your wish for a simpler way to manage and monitor all of your brand’s online marketing initiatives has just been granted. Wishpond just launched a new social marketing suite, which provides businesses with a platform that can be used to build, execute...(read more)

Five Hyperlocal Marketing Strategies

'Net Features : wm-ecommerce — Mon, 30 Jul 2012 19:30:00 GMT

Ever been hungry in an unfamiliar city? Although the nearby fast food joint may be a tempting choice, nowadays most people will leverage their mobile device to find local restaurants through a simple search. And while this technology can be very helpful...(read more)

Customer Influenced Design at Moosejaw

Pete Prestipino — Mon, 18 Oct 2010 14:18:00 GMT

Few companies are expert at marketing their products and even fewer are closely connected with their buyers.

Michigan-based outdoor retailer MooseJaw is the exception. The company just launched its latest apparel line designed with input from their customers, a group dubbed The Humans of Influence.

“We wanted to get the best ideas and opinions from the people who matter the most to us - our long-standing customers,” said Allison Capaldi, Moosejaw Brand Manager.

The Humans of Influence helped decide features such as colors, pocket placement, thumb holes and mp3 compatibility. To acknowledge their impact on the line, Moosejaw decided to name each piece after a member of The Humans of Influence.

“The story here isn’t that we launched a new line, it’s that our customers feel like they are part of the process at Moosejaw and we want to encompass that into everything that we do,” said Moosejaw’s CEO, Harvey Kanter.

Keeping a unique brand following is nothing new at Moosejaw. Customer interaction has been at the forefront of Moosejaw’s marketing that has gained national recognition within the outdoor retail and ecommerce communities.