E-Commerce Express : shopping cart

Bigcommerce Gets Funded, Adds Apps

'Net Features : wm-ecommerce — Thu, 28 Mar 2013 17:34:00 GMT

The e-commerce software provider Bigcommerce recently announced the results of a $2 million integration fund it launched for developers in early 2012. A plethora of developers came out to utilize the Bigcommerce API to build a variety of new integrations...(read more)

The Switch: Re-Platforming Project Guide for E-Commerce Merchants

'Net Features : wm-ecommerce — Mon, 07 Jan 2013 18:45:00 GMT

With the 2012 holiday comfortably behind Web retailers now is the perfect time to begin the process of moving a digital storefront to a brand new e-commerce platform. If you’re actively involved in a retail platform switch (or are only considering...(read more)

1&1 Offering Simple Shopping Cart Integration

'Net Features : wm-ecommerce — Mon, 31 Dec 2012 20:15:00 GMT

It will certainly be a happy new year for 1&1 MyWebsite users, as the company just announced a hot new partnership and integration with the ShopIntegrator E-Commerce Solution. This big news means that merchants and Web designers working with the 1&1...(read more)

E-Commerce Meets CMS at Sitecore

Pete Prestipino — Thu, 18 Nov 2010 16:33:00 GMT

.Net Web Content management system (CMS) released an E-Commerce platform. What does a CMS know about e-commerce software? It turns out, quite a bit courtesy of the company focus on marketing automation.

What makes this e-commerce solution different (and some would argue better) is that it is built on the foundation of Sitecore’s CMS. The platform offers marketers the tools to track and optimize customer actions with specific e-commerce site goals including account creation and order completion. It doesn't stop there however.

The software includes a wizard-driven process for building a customized checkout, creating forms, managing account data and maintaining purchase history for targeted promotions. Marketers can create email campaigns, and manage the product selection process – including securing payment processing and shipping.

“The key to any successful e-commerce business is a website that attracts new visitors, optimizes conversion rates and keeps customers coming back for more,” said Paul Markun, CMO, Sitecore. “With Sitecore’s integrated e-commerce approach, marketers can offer their customers a high-touch shopping experience that generates revenue and differentiates their business from competitors.”