E-Commerce Express : social commerce

Chirpify Brings In-Stream Commerce to Facebook

'Net Features : wm-ecommerce — Thu, 21 Mar 2013 21:00:00 GMT

For in-stream commerce platform provider Chirpify , it’s time to leave the nest and venture out into the great, big world of social media. That’s right, it’s finally bringing its service to Facebook, so now users can buy products on...(read more)

Weekly Deals from Payvment Simplify Social Promotions

'Net Features : wm-ecommerce — Thu, 15 Nov 2012 19:00:00 GMT

Facebook’s most popular e-commerce platform, Payvment , announced a new “Weekly Deals” feature that gives sellers the ability to offer up to three deals a week on Facebook and Lish.com , the new social shopping site from Payvment, just...(read more)

Social Commerce for Larger Businesses from Payvment

Website Magazine : ecommerce — Tue, 25 Oct 2011 22:15:00 GMT

Larger retailers that desire deeper analytics and multiple storefronts for their Social Commerce stores can now consider two new solutions from Payvment. The social commerce provider announced general availability of both – Payvment Premium and...(read more)

In-Stream Checkout with ShopIgniter

Website Magazine : ecommerce — Wed, 19 Oct 2011 16:30:00 GMT

Facebook fans can now make purchases within their newsfeeds with new intelligent inventory control technology from social commerce provider ShopIgniter . This in-stream technology allows brands and retailers to quickly promote products, deals and complete...(read more)

Online Shoppers Consuming Reviews in Record Numbers

Linc Wonham — Sat, 04 Dec 2010 15:00:00 GMT

New data from social commerce solutions provider Bazaarvoice underscores the dramatic change taking place in the shopping behaviors of online consumers.

Bazaarvoice is one of the leading providers of user-generated ratings and reviews, sharing the competitive space with PowerReviews and several others. The company has just revealed that during the course of Thanksgiving Week 2010, online shoppers consumed more than 2.7 billion customer opinions and recommendations through Bazaarvoice.

To put the data in perspective, that number was a 44-percent increase over the same period in 2009 and a 128-percent increase over 2008. Consumers are turning to each other for guidance in record numbers, and more than 550 million conversations were tapped into on Cyber Monday alone. Bazaarvoice reports that it passed nearly 10,000 opinions per second from customer to customer during the peak times.

In addition to the much higher volume, the other dramatic change this year has been in how consumers are accessing this user-generated content. Social networks such as Facebook and Twitter have become the most popular places to gather and share the information, and mobile devices are rapidly becoming the mainstream technological tools for doing so.

Bazaarvoice pointed to several brands that effectively changed their strategies to meet these new demands from consumers. By adding product ratings and reviews capabilities to its Facebook Fan Page, Benefit Cosmetics successfully enabled customers to share, read or retrieve product reviews without ever leaving Facebook. Top brands such as QVC and Express also integrated their reviews into their mobile applications to provide instant access to the customer voice.