E-Commerce Express : social media

Chirpify Brings In-Stream Commerce to Facebook

'Net Features : wm-ecommerce — Thu, 21 Mar 2013 21:00:00 GMT

For in-stream commerce platform provider Chirpify , it’s time to leave the nest and venture out into the great, big world of social media. That’s right, it’s finally bringing its service to Facebook, so now users can buy products on...(read more)

Payvement to Refer Current Customers to Ecwid

'Net Features : wm-ecommerce — Mon, 28 Jan 2013 18:35:00 GMT

A new Facebook commerce deal will see the social commerce platform Payvment , which powers most of the storefronts on the social network, referring its many subscribers to the e-commerce widget provider Ecwid in anticipation of the platform's demise...(read more)

Social Traffic Impacts Conversions During Holidays

'Net Features : wm-ecommerce — Wed, 16 Jan 2013 20:40:00 GMT

There are many uncertainties regarding the impact that social media has on conversions for e-commerce merchants, however, a new study from Ecwid reveals that purchases resulting from Facebook referral links grew significantly during the 2012 holiday season...(read more)

Pinterest Contests Come to Wishpond

'Net Features : wm-ecommerce — Fri, 28 Dec 2012 21:06:00 GMT

Interacting with fans through social media helps merchants foster relationships with their customers, and a new application from Wishpond makes this task easier than ever. This is because the social marketing solutions provider has launched the Pinterest...(read more)

Google+ Communities for Merchants

'Net Features : wm-ecommerce — Mon, 10 Dec 2012 20:30:00 GMT

Merchants tend to put the majority of their social resources into sites like Facebook or Twitter, but it might be time to shift some of that social focus to Google+. This is because having a profile on Google’s emerging social network makes a brand...(read more)

Weekly Deals from Payvment Simplify Social Promotions

'Net Features : wm-ecommerce — Thu, 15 Nov 2012 19:00:00 GMT

Facebook’s most popular e-commerce platform, Payvment , announced a new “Weekly Deals” feature that gives sellers the ability to offer up to three deals a week on Facebook and Lish.com , the new social shopping site from Payvment, just...(read more)

A Wish Come True for Online Marketing Manageres

'Net Features : wm-ecommerce — Thu, 08 Nov 2012 18:05:00 GMT

Your wish for a simpler way to manage and monitor all of your brand’s online marketing initiatives has just been granted. Wishpond just launched a new social marketing suite, which provides businesses with a platform that can be used to build, execute...(read more)

Social Plugins Keep Consumers Connected to Brands

'Net Features : wm-ecommerce — Tue, 16 Oct 2012 16:05:00 GMT

For merchants, keeping consumers connected to their brand on the ’Net is a top priority, which is why e-commerce solutions provider Demandware has launched some new social plugins that aim to make this a much easier task. The new social plugins...(read more)

Discover the Social Web's Hottest Products

'Net Features : wm-ecommerce — Thu, 16 Aug 2012 15:00:00 GMT

New social commerce site Lish.com is enabling consumers to discover and purchase the hottest products on the social Web. The product discovery site is currently in beta, and was recently launched by popular F-commerce platform Payvment . Lish features...(read more)

Add Facebook Connect to Online Checkouts

Michael Garrity — Tue, 20 Mar 2012 14:41:00 GMT

With Facebook Connect, websites are able to integrate the world's largest social network, and its approximately 800 billion users, directly into their websites. Now, 3dcart wants to bring that same functionality to online stores.

The Facebook Connect add-on from 3dcart will display a button on the "My Account" and "Checkout" pages, and when visitors click said button, they'll automatically log into their Facebook accounts. This will help online retailers increase conversions, because it allows customers to quickly and efficiently sign in without having to create unique IDs and passwords, which is often referenced as being a major barrier for online sales.

This feature also bolsters a retailer's social media efforts, providing them with access to customer data and social graphs that let them see audience behaviors and interests. Plus, buyers will be able to share their purchases with their Facebook friends, so it also supports free advertising intiatives.

Finally, the solution opens up more opportunity for personalized interaction with customers, allowing those customers that utilize it to give retailers the chance to target recommendations towards them based on their purchasing history and interest-based information, which could also help increase conversions in the long run.

For first-time customers and those who don't want their personal information saved after they buy something, there is the option to fill out their payment information separately to ensure there are no privacy issues down the line.

3dcart's Facebook Connect feature is available now for $199.

Increase E-Commerce Revenue with Social Media Tracking

Michael Garrity — Tue, 14 Feb 2012 03:56:00 GMT

A recent partnership between performance marketing agency AffiliateTraction and performance marketing technology provider Impact Radius resulted in the release of a new solution to help AffiliateTraction users manage their social media campaigns, and eventually generate more e-commerce revenue.

The end goal of the new program is to help AffiliateTraction's clients gain additional exposure with their performance-based social media campaigns, leading to incremental revenue growth over time.

Both partners seem to feel that tradtional social media marketing programs miss the point, relying too heavily on the campaigns to generate revenue when they are, in fact, awareness building tools. Because of this, most performance marketing agencies aren't adequately incorporating, let alone tracking, the performance objectives of their clients.

According to the agency, the initial results of companies using the new solution, such as MattelShop.com, have seen social media promotions give them "genuine" growth opportunities.

"There are a lot of services that specialize in social media management. Not a lot of those services focus on the same metrics or results as performance marketing. That's probably because they can't effectively track results," says AffiliateTraction President and CEO Greg Shepard. "Impact Radius found a way to leverage social using the same performance requirements as our clients' affiliate programs. Our success with social is very exciting because it adds consumer offer distribution channels that we can track to the performance marketing arena."

Trick or Treat? The Truth About Today's Shoppers

Website Magazine : ecommerce — Fri, 28 Oct 2011 19:30:00 GMT

With the height of the holiday shopping season just weeks away, it’s in the best interest of online retailers to cull every bit of data they can about today’s consumers and what they may bring to the table come November and December. One of...(read more)

Social Meets Ecommerce in Consumer-Generated Gift Guide

Pete Prestipino — Wed, 03 Nov 2010 15:28:00 GMT

Social media solution provider Brickfish has teamed with luxury retailer Nieman Marcus for its Presents Perfect Challenge, a social media program that asks consumers to create online gift guides from selected collections of Neiman Marcus fashions and accessories.

"This is a fun way to engage with our customers," said Michael Crotty, SVP Marketing, Neiman Marcus Group Services. "We continue to look at innovative ideas around social media and the ‘Presents Perfect Challenge’ is yet another initiative in our social media strategy."

At the close of Round 1, 40 finalists, five from each Neiman Marcus “gift guide recipient” category, will be selected by Neiman Marcus Gifting Specialists from the top 1,500 highest scoring entries to advance to Round 2 for their chance at winning a $2,500 Neiman Marcus gift card.

“This is our third social media program in 2010 with Neiman Marcus,” said Nichole Goodyear, CEO and Co-Founder of Brickfish. “Whether the social media program is around Prom Season or the holidays, consumers have the ability and are excited to engage with Neiman Marcus and learn more about its extensive retail line.”

Customer Influenced Design at Moosejaw

Pete Prestipino — Mon, 18 Oct 2010 14:18:00 GMT

Few companies are expert at marketing their products and even fewer are closely connected with their buyers.

Michigan-based outdoor retailer MooseJaw is the exception. The company just launched its latest apparel line designed with input from their customers, a group dubbed The Humans of Influence.

“We wanted to get the best ideas and opinions from the people who matter the most to us - our long-standing customers,” said Allison Capaldi, Moosejaw Brand Manager.

The Humans of Influence helped decide features such as colors, pocket placement, thumb holes and mp3 compatibility. To acknowledge their impact on the line, Moosejaw decided to name each piece after a member of The Humans of Influence.

“The story here isn’t that we launched a new line, it’s that our customers feel like they are part of the process at Moosejaw and we want to encompass that into everything that we do,” said Moosejaw’s CEO, Harvey Kanter.

Keeping a unique brand following is nothing new at Moosejaw. Customer interaction has been at the forefront of Moosejaw’s marketing that has gained national recognition within the outdoor retail and ecommerce communities.

GoECart Gets Social; Showcases New Features in Online Demo

Pete Prestipino — Mon, 18 Oct 2010 14:16:00 GMT

Merchants are quickly realizing that they will soon live or die by the hands of social media.

E-commerce solution provider GoECart has launched a new online demo store to showcase the latest features of its platform, which now includes support for leading social media sites and technologies. The software's web based administration panel enables Internet retailers to see the results on the storefront live and in real time.

GoECart's CEO, Manish Chowdhary, said, "We are very excited about the launch of our new demo store. Our demo site really does great job at showcasing our commitment to help merchants be more successful online featuring GoECart's latest integration with social media networks like FaceBook®, Twitter™ and ShareThis®."

Among the social media technologies supported by GoECart’s ecommerce platform are FaceBook "Like" and "Share" button integration, Twitter’s Tweet integration, and ShareThis and AddThis social bookmarking integration. GoECart also provides support for blogs (merchants can easily add a blog to their online storefront using the software), product ratings and reviews, product feedback, Tell-a-Friend functionality, RSS (really simple syndication) news feeds, videos and rich media, as well as wish lists and unlimited favorites lists.