E-Commerce Express : wm-advertising

What Internet Retailers Spend on Paid Search

'Net Features : wm-ecommerce — Fri, 26 Apr 2013 13:31:00 GMT

Paid search is a significant driver of impressions for Internet retailers but acquiring users through the channel certainly does not come cheap. Search engine intelligence provider AdGooroo released a thought-provoking infographic on the paid search retail...(read more)

Fire up the Feedback Machine

'Net Features : wm-ecommerce — Mon, 18 Mar 2013 16:30:00 GMT

Market research is one of the fundamental elements of Web success – you should never, ever engage in a marketing or advertising campaign (much less a new enterprise) without it. But spending the money and the time to acquire important data points...(read more)

Holiday Checklist for Web Success

'Net Features : wm-ecommerce — Fri, 19 Oct 2012 18:38:00 GMT

Santa called, and he wanted to make sure you were ready for Black Friday and Cyber Monday this year. He decided to leave an early present for Web professionals, business owners and retailers everywhere. As you may know, Santa’s a big fan of lists...(read more)

QR Code Popularity Improves Experience, Increases Risk

'Net Features : wm-ecommerce — Wed, 22 Aug 2012 01:30:00 GMT

By now you’ve not only heard of QR (Quick Response) codes, but chances are you’ve also used them to drive traffic to your website – or at least thought about it. Your competitors have too, which is actually good news. QR codes took off...(read more)

Comparing CSEs - Who's on Top?

'Net Features : wm-ecommerce — Mon, 20 Aug 2012 17:30:00 GMT

The prom king – and queen – for that matter of Comparison Shopping Engines is Google. With the announcement and impending launch of Google Shopping, search’s royal court is prepping for an all Comparison Shopping Engine (CSE) shakedown...(read more)