CakeMail announced version 3.2 of its white label email marketing tool is now available. The new version includes an improved email campaign builder and a library of design templates.

CakeMail’s email campaign builder features movable sections (allowing users to rearrange content), color-pickers for adjusting color schemes, and a new content versioning system that automatically saves changes and allows older versions to be retrieved and reinstated. Also available with this new builder is the ability to import a campaign as a zip file, a popular feature with clients that work with external agencies for design but manage their own campaign execution.

“This new email campaign builder is an entirely new experience for users,” said Steve Smith, CakeMail Vice President of Sales. “By taking away the need for users to write code, we are empowering them to create beautiful email campaigns without having to possess specialized skills that are outside their area of expertise.”