MailChimp has announced an integration with Viewbix, a company that adds interactive apps to videos in order to create an actionable viewing experience.

The new integration will allow Viewbix users to leverage the power of MailChimp by allowing them to easily add a signup form directly within Viewbix videos. This should prove valuable for business owners because it will help increase subscriptions for email campaigns since viewers can sign up while engaging with videos.

The interactive MailChimp app is available for free to all Viewbix users who have a MailChimp account, and can be added to Viewbix videos in less than two minutes.