vendor Pinpointe is continuing its appeal to the “business class” with the
adoption and integration of PowerMTA, an email transfer agent from Port25
Technologies that will help medium-sized enterprises, digital agencies and
business marketers improve the results of their permission-based email
Introducing PowerMTA into its offering is a logical step for
a company that has been focused on improving email marketing for its business
customers with efforts to add best-of-breed technology partners, infrastructure
and features to its solution. It selected Port25’s email transfer agent after a
year of rigorously testing various solutions and determining that PowerMTA best
met the needs of Pinpointe and its customers.
Among the features that attracted Pintpointe to the PowerMTA
solution are its 99.95 percent uptime and exceptional reliability, extensive
monitoring and reporting capabilities, massive scale and subsequent high
quality performance, robust feature set, responsive partner support and, of
course, email deliverability features, which include IP address management,
automated back-off mode, flexible DKIM key management options and the ability
to alert users when an ISP slows email acceptance.
But really, that’s all just a wordy way to say that
Pinpointe went with the software that would allow their business-class
customers to more effectively and reliably launch advanced email marketing
campaigns, and PowerMTA’s impressive scalability means it can handle even the largest
throughput requirements of all of Pinpointe’s customers.