Pinpointe Adopts Robust Mail Transfer Agent

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Email marketing vendor Pinpointe is continuing its appeal to the “business class” with the adoption and integration of PowerMTA, an email transfer agent from Port25 Technologies that will help medium-sized enterprises, digital agencies and business marketers improve the results of their permission-based email marketing campaigns.

Introducing PowerMTA into its offering is a logical step for a company that has been focused on improving email marketing for its business customers with efforts to add best-of-breed technology partners, infrastructure and features to its solution. It selected Port25’s email transfer agent after a year of rigorously testing various solutions and determining that PowerMTA best met the needs of Pinpointe and its customers.

Among the features that attracted Pintpointe to the PowerMTA solution are its 99.95 percent uptime and exceptional reliability, extensive monitoring and reporting capabilities, massive scale and subsequent high quality performance, robust feature set, responsive partner support and, of course, email deliverability features, which include IP address management, automated back-off mode, flexible DKIM key management options and the ability to alert users when an ISP slows email acceptance.

But really, that’s all just a wordy way to say that Pinpointe went with the software that would allow their business-class customers to more effectively and reliably launch advanced email marketing campaigns, and PowerMTA’s impressive scalability means it can handle even the largest throughput requirements of all of Pinpointe’s customers.

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