Engage consumers with live and relevant email content via a new feature from email marketing service provider StreamSend.
The Embed Anything Widget has been added to the company’s free social marketing tool suite, StreamSend Share. Businesses can use this new feature to connect customers with engaging content that is both personalized and relevant.
With the Embed Anything Widget, marketers can include dynamic items within emails – such as elements of a website, social conversations, blogs or news feeds. This type of content not only offers a better way to engage customers and increase promotion effectiveness, but it also provides marketers with a better way to keep messages fresh after emails have been sent.
“This is a big step forward in creating dynamic marketing communications,” says Dan Forootan, president of StreamSend Email Marketing. “We work with businesses to create emails that attract and interest customers, and our real-time, Embed Anything widget brings data capability that adds another dimension to the value these messages deliver, just by opening the email.”
Furthermore, StreamSend Share’s built-in features allow businesses to create and send messages once, while customers can share the message to other recipients who will also view the items with real time impact. Additionally, marketers have the ability to track all of the resulting statistics as the shared communications continue to travel among recipients.