Deliver Responsive Emails with Zurb

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Mobile has changed everything.

In fact, in 2012 most Web workers were focused on projects like building applications and launching mobile-optimized websites. But going into 2013, Web workers need to focus on other mobile initiatives, such as building email campaigns that display properly on all screen sizes.

This is because the increase of smartphone usage has led many consumers to check their emails while on the go, and messages that are not optimized for smaller screens are turning readers away. Luckily, there are solutions available that allow email marketers to assemble responsive emails campaigns, including Zurb’s responsive email templates.

Responsive emails automatically conform to the user’s screen, regardless of size, and Zurb has made five different templates available to the public. Each template comes with a separate CSS stylesheet and HTML file. Zurb notes that all CSS needs to be inline for HTML emails and that marketers will want to use a CSS inliner tool to send their messages, however, many email platforms will do this automatically. Learn more about how to get started with these templates here.

 
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06-05-2013 8:59 AM

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