Wix is helping businesses connect with consumers in the inbox, as the DIY website building platform has launched a new tool that helps users create, send and share professional newsletters and email updates.
The tool, called Wix ShoutOut, enables users to create and distribute email campaigns directly from the Wix dashboard. It is also important to note that Wix Shoutout is the first product that leverages the WixHive API, which enables formerly standalone apps to share collected data. The collected data, such as contact information, is stored and managed through the Wix dashboard and is accessible to products like ShoutOut.
“We allow small business owners to create and manage their online presence with enterprise-level solutions but without the need for enterprise-level resources. Wix ShoutOut is a classic Wix product - It provides a user friendly and code-free solution for a highly sought after business need,” said Avishai Abrahami, Wix co-founder and CEO. “This is the latest addition to our comprehensive product suite, and we see it as an important step in furthering the Wix vision of creating a true operating system for the web.”
While Wix ShoutOut is currently in beta, the tool is available to the company’s 50 million users. The tool enables users to customize templates with their own text, visuals and media assets. Plus, ShoutOut provides full access to the free images available on the Wix platform. Users also have the ability to access contacts collected through their Wix websites, as well as have the ability to import external contact lists from sources like Gmail and Outlook CSV.
Each ShoutOut newsletter includes social sharing capabilities and offers email analytics like views, opens and click-through rates. Moreover, the newsletters and updates are saved in the user’s account, which enables users to easily duplicate or add design or content modifications before resending. The beta version of Wix ShoutOut is free, and the tool will become a freemium feature upon its full release.