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Building Responsive Emails for Oracle Eloqua

Fifty-four percent of email recipients, according to Litmus, now use a mobile device to open or view emails. So why aren't big brands using responsive email? One reason may just be that it has been too complicated, but that's...

Eye-Opening Email Marketing Stats

Email remains one of the most important avenues for marketers trying to reach relevant customers on the Internet. However, the Web is (always) evolving, and the best practices of yesterday don’t necessarily hold up as well as...

In Email Marketing, Remember Your Manners

The use of “Thanks” or “Thank you” isn’t just polite, it’s also good business. A study of 875 million messages from marketing automation provider Eloqua found that the use of those words resulted...


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