Posts tagged email marketing RSS

What motivates email recipients to click?

A recent survey from email service provider MailJet indicates that, at least for UK Internet users, it's the personalization that seems to be the most influential attribute when it comes to getting email clicks. That doesn't...

Gain More ROI from Your Email Marketing

:: By Tom Sather, Return Path :: Email produces more ROI than any other marketing channel. That might be a surprising statement, given the constant media coverage of viral advertising, mobile apps and the latest social media sites...

A New Email Marketing Solution for Publishers

Campaign Monitor has unveiled a new email marketing solution for publishers. The solution, dubbed Campaign Monitor for Publishers, was developed by analyzing the success of 10,000 customers in the publishing industry to make it easy...

Using Domain Certification to Improve Email Deliverability

How many of your permissioned emails actually arrive in recipients email inbox? It's likely less than you think. In fact, 21 percent of permissioned marketing emails never reach the inbox*, instead ending up in spam folders or...

Rethinking Email: The Next Frontier of Email Marketing Technology

:: By Dan Roy, MessageGears :: Email has been around for decades, but marketers are facing new challenges as send volumes routinely rise into the millions each month and the demand for real-time communication increases. At these high...

The State of Email Marketing in 2016

A new study from Campaigner is shedding light on trends within the email marketing industry and is making predictions for 2016. The marketing trends study found that although marketers have been benefiting from social integrations...

Accelerate Email Success in 2016

There's no more valuable digital channel to Web professionals than that of email and enterprises are sending more than ever before - and they are getting better at it too. Experian Marketing Service's "Quarterly Email...

What Yahoo Mail’s Birthday Makeover Means for Marketers

:: Brad van der Woerd, Yesmail :: As one of the first-ever free email providers, Yahoo Mail once held the top spot among all email services in terms of user base and features. In recent years, however, the provider has since been outperformed...

Why Aren't Emails Being Delivered?

Internet Marketers, we've got a problem. Emails aren't being delivered (well, not like they used to anyway). A new study out from Return Path reveals that only about 79 percent of permissioned email marketing messages are actually...

3% Drop in Mobile Email Conversions

Perhaps it was just a slow summer, but mobile email conversions in the U.K. drecrased compared to the previous quarter, according to research released recently by Movable Ink. Analyzing 30,000 emails in the retail sector, Movable Ink...

Just Do It: Schema for Emails & the Review Action

Chances are excellent that a majority of your existing customers/users have a Gmail/Inbox email address. Google provides arguably one of the most powerful messaging solutions available on the Web today and email marketers, whether...

Letterman Lessons for Email Subject Lines [Infographic]

After 21 years, David Letterman has announced his retirement. To bid him adieu, email marketing services provider Campaigner has found some interesting correlations between Letterman's opening act and email subject lines. Shown...

Email Automation Comes to Campaign Monitor

Personalization sounds like such a great idea (and it is) but without the right solutions in place it can become unbearably complex and time consuming. Email marketing solution Campaign Monitor has just introduced an email automation...

Less is More? Optimizing Email for CTR

Data released from a Constant Contact report reveals an interesting correlation between the effectiveness of email campaigns and the number of images and text lines that are featured. Request Website Magazine's Free Weekly Newsletters...

Whoops... You Are Now Subcribed

Cloud-based business app market GetApp released a research study on the most common reason for users to subscribe to an email newsletter and the results could be quite revealing for marketers in terms of what their competition is up...

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