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Email marketing service Jangomail released a real-time database connectivity feature which enables senders to make sure their customer database is up to date with their email marketing lists. If you’ve ever managed an email list...
Email can be a tricky marketing practice. It’s not just about the focus your enterprise puts on deliverability, or the quality of the content, or how snappy your subject line is – it’s usually a combination of many...
Email marketers understand the numerous company departments that must be involved with each and every campaign send - including business executives, sales personnel, designers and marketers. These Web professionals collaborate on content...
The reason that email marketing has remained a mainstay in the digital promotion toolbox is that, besides it working really well for almost every size enterprise, it is incredibly measureable. And when you can measure it, you can manage...
Does the weather affect how much you sell on a given day? Well of course it does - your customers wouldn't be human if that weren't the case! When it rains, sleets, snows, hails, or is exceedingly hot, you can count on buyers...
Triggered messaging is the newest trend in email, because a new report from Epsilon reveals that this marketing technique has seen 73 percent growth year over year. In fact, the Q4 2012 Email Trends and Benchmark report shows that...
The inability to know how all of an email’s recipients will see the content once it’s been sent has to be one of the greatest challenges for email marketers, as they have to try to devise a newsletter design that will work...
Digital enterprises aren't just sending more email, they are generating more revenue from it according to Experian Marketing Services' latest email benchmark report. Experian found that revenue per email increase 8 percent...
Research released late last month from Litmus indicates that most business and consumer users are actually accessing Web-based email through an IE browser. According to Litmus, a provider of email testing and analytics tools, Internet...
Email segmentation is clearly one of the most powerful tactics available to marketers today. For retailers however, it's proving an absoutely essential practice - those that do, perform well, And those that avoid the practice,...
Email remains one of the most important avenues for marketers trying to reach relevant customers on the Internet. However, the Web is (always) evolving, and the best practices of yesterday don’t necessarily hold up as well as...
Email service provider YesMail, an InfoGroup company, announced several new features designed to aid marketers in their efforts to improve relevancy and generate better results. The most notable improvement is YesMail’s Personalization...
If you’re using email marketing to promote your digital presence, know that all senders have serious issues to contend with - none more significant than inbox placement. According to Return Path’s recently released Email...
The use of “Thanks” or “Thank you” isn’t just polite, it’s also good business. A study of 875 million messages from marketing automation provider Eloqua found that the use of those words resulted...
Email marketing service MailChimp has released a new integration module for the Miva Merchant platform which enables sellers to add an email newsletter signup form. The module features several different designs, provides access to...
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