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Consumers Want Choices...And Email Benchmarks Prove It

Today's shoppers are very much in control of how they conduct business online. For example, nearly 70 percent of consumers surveyed by Zendesk said they prefer self-service over speaking to a representative. Another survey from...

One Step Closer to Digital Nirvana

When you can make two channels work together, you're one step closer to digital nirvana. Social marketing SaaS solution Offerpop is now offering an integration between its social marketing platform and Experian Marketing Service...

Email Volume Up 11%; What About Open Rates?

The overall volume of email increased over 11 percent in the first quarter of 2013 (year-over-year from Q1 2012) according to a new benchmarking report released from Experian Marketing Services. According to Experian, multichannel...

Revenue Per Email Increases 30 Percent

Digital enterprises aren't just sending more email, they are generating more revenue from it according to Experian Marketing Services' latest email benchmark report. Experian found that revenue per email increase 8 percent...


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