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SUTOR: The Newest Email Engagement Metric

Email marketing services routinely provide their users with access to key performance indicators such as open and click rate, but are these data points alone aren't enough? iContact just released a new metric dubbed SUTOR which...

Start Automating to Get More Leads

When using a marketing automation solution, the majority of businesses see their number of leads increase at least 20 percent . Many companies, however, don't know where to start when it comes to enlisting the help of a marketing...

Email Insights for Small & Mid-Sized Businesses

A new report from iContact is shedding light on how small and mid-sized businesses use email as a marketing strategy. The Small and Midsize Business Email Marketing Survey 2013 Report , which was commissioned by iContact and was conducted...


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