Posts tagged litmus RSS

Using Device Type to Boost Open Rates

Android users are better….at least when it comes to opening emails. Recent research from Kahuna , a communication automation provider, indicates that while more than half of emails are opened on mobile, emails sent to Android...

Responsive Emails, Not Such an Easy Decision

Creating emails that are aesthetically pleasing on mobile devices is no easy task. For that reason, responsive emails are a tempting alternative to their non-responsive counterparts. However, the decision between the two is not so...

IE Rules Web-Based Email; Are You Testing?

Research released late last month from Litmus indicates that most business and consumer users are actually accessing Web-based email through an IE browser. According to Litmus, a provider of email testing and analytics tools, Internet...


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