Posts tagged marketing automation RSS

Designing the Customer Journey

Interest in marketing automation keeps rising - well, for most, but not all, it seems. Back in 2014, some 60 percent of marketers at Fortune 1000 companies used marketing automation to deliver messages and experiences according to...

Implement and Improve Automation Strategies for Email Marketing

:: By Neil Berman, Delivra :: Automation is becoming increasingly important for email marketers, and for good reason. It is one of the most valuable tools for the modern day marketer, as it improves customer retention, builds ROI and...

Marketing Automation; Everybody's Doing It

Email and online marketing platform GetResponse , which boasts some 350,000 customers in 182 countries, recently announced a beta release of its own marketing automation solution. Marketers will be able to build automated campaigns...

Less than 25% Use Autoresponders

Did you hear it? Did you hear the sound of my digital heart breaking into a googol of pieces? That's the feeling I got upon hearing that only 25 percent of companies analyzed from the Inc. 5,000 were using autorsponders within...


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