Posts tagged marketing RSS

Marketing Tactics to Acquire Digital Customers

New data from GigaOm Research aims to help digital marketers understand the tactics in use across the marketing funnel, spanning awareness, customer acquisition, conversion and retention. The survey of 300 U.S. digital marketers revealed...

Tips, Ideas & Strategies to Create A Great Marketing Plan

:: By Alex Genadinik, Problemio :: This article is an attempt to compile all marketing strategies that actually work, that should be a part of your marketing plan. These marketing plan tips come directly from businesses which have...

Email Marketers Held Back by CPM-Based Pricing No Longer

For far too long, marketers have been paying for their email marketing initiatives on a CPM basis. That's beginning to change and none other Adobe is leading the way. In mid-November (2013), Adobe rolled out a new pricing structure...

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The Five Myths of Lead Generation

By Jeffrey Cody, Senior Marketing Manager, Campaigner ® Myths, folk tales and urban legends make for entertaining storytelling, and can even teach a lesson or two. But when it comes to the real business of lead generation, myths...

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