Posts tagged personalization RSS

From Batch & Blast to Individualized Emails

E-Commerce personalization solution Reflektion has launched a platform that will deliver individualized content in retailer email campaigns. The solution essentially extends the merchandising experience offsite to the shopper's...

Boost Email Opens with Personalization

If you want to boost your email marketing open rates, look no further than personalization. According to a recent Constant Contact study of more than 100 billion emails sent in 2014 and 2015, sending more personalized email campaigns...

Making Email Personalization Personal

Despite all the technological advancements in the past decade, most senders have yet to master the art or science of personalization - and that's unfortunate because there tends to be no more effective marketing channel than that...

Retailers can Recommend the Right Products with Listrak

Listrak is expanding its digital marketing services past email, as the company is preparing to introduce a personalization engine for retailers at the end of the month. The service, called Recommender , will work with Listrak’s...

Email Marketers Win with Personalization

Personalization is key when it comes to email marketing, as a new study reveals that personalized emails actually generate six times higher transaction rates and revenue per email than non-personalized messages. Experian Marketing...

A Pin-Worthy Personalization Idea

Did you know that 47 percent of online consumers have made a purchase based on merchandise they saw on Pinterest? This figure from BlogHer, is one reason why email marketing services provider Listrak recommends a "social Saturday"...

Powering Interaction with Email Marketing Optimization

Email service provider YesMail, an InfoGroup company, announced several new features designed to aid marketers in their efforts to improve relevancy and generate better results. The most notable improvement is YesMail’s Personalization...


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