Posts tagged return path RSS

20% Of Emails Not Delivered

New research from Return Path reveals that just 79 percent of legitimate commercial emails worldwide reach their intended target with the remaining ending up in spam folders or blocked entirely. SUBSCRIBE to Website Magazine &...

The Cost of Email Fraud

New Return Path data is shedding light on email fraud, revealing that subscribers are less likely to trust a brand following a phishing attack, with read rates dropping by up to 18 percentage points on Gmail and 11 percentage points...

Gain More ROI from Your Email Marketing

:: By Tom Sather, Return Path :: Email produces more ROI than any other marketing channel. That might be a surprising statement, given the constant media coverage of viral advertising, mobile apps and the latest social media sites...

Presidential Candidates By Email Opens & List Size

During the presidential race, one storyline that gets the interest of online marketers (and perhaps only online marketers) is the candidates’ use of email, social, search and other channels they too deploy every day. Return Path...

Using Domain Certification to Improve Email Deliverability

How many of your permissioned emails actually arrive in recipients email inbox? It's likely less than you think. In fact, 21 percent of permissioned marketing emails never reach the inbox*, instead ending up in spam folders or...

Send-Time Optimization Arrives at Return Path

Return Path is the latest email provider to launch send-time optimization features, among other capabilities in its Email Optimization Suite . Through the email suite, marketers are able to deliver email messages on consumers’...

Return Path Offers Insights Into Consumer Purchase Behavior

Return Path is providing marketers with purchase behavior and market trend data thanks to the launch of the company’s newest Data-as-a-Service solution called Consumer Insight. Consumer Insight makes email data on more than 2...

The Best Subject Line Is...

Return Path is helping email marketers achieve better subject lines. A new study by the data solutions provider is shedding light on several widely held beliefs about consumer preferences and behavior when it comes to email. For starters...

DMARC & Email Inbox Protection

A new report from Return Path shows an increasing level of adoption of DMARC among top brands. DMARC, the Domain-based Message Authentication, Reporting and Conformance standard, is used to combat email fraud including phishing and...

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Consumers Appreciated the Influx of Holiday Season Emails?

Email is one of the most basic tools in a marketer's vast collection, yet it remains one of the most effective. Return Path , an email analytics company, has released the findings from its latest quarterly snapshot, titled “...

Are Email Win-Back Campaigns Worth It?

The science of email marketing. Sounds like a college course doesn’t it? Email plays a vital role in a company’s overall marketing strategy. In order to obtain the best results marketers must stay up to date with trends...

Mailbox-Specific Strategies Key Moving Forward

In the last year, it seems like Gmail changed its locks and didn’t give marketers the new keys. From changes to Gmail’s automatic image display to its tabbed-style inbox , plenty of updates have impacted merchant’s...

Inbox Diagnostics from Return Path

When Google added tabs into Gmail, email marketers all over the world went into panic mode. Google was effectively sorting email on behalf of its users, prioritizing received emails based on the contents and the sender (although little...

The Fight Against Email Spam Heats Up

The battle against fraud and spam has heated up, as IT security provider Kaspersky Lab and email intelligence company Return Path have teamed up to fight against international fraud together. The companies have agreed on a framework...

Fight Phishing with Return Path

The reputational cost to a brand as a result of a phishing attack is approximately $1900 per infected user, according to a Cisco report . Can you afford that? Return Path, an email intelligence company, recently announced a solution...

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