Posts tagged wm-ecommerce RSS

Transactional Email and the Branded Digital Conversation

Email marketing software Campaign Monitor has announced a new transactional email service for its clients and it hopes to simplify the often cumbersome technical challenges with such messaging. Welcome emails, password resets, order...

Just Do It: Schema for Emails & the Review Action

Chances are excellent that a majority of your existing customers/users have a Gmail/Inbox email address. Google provides arguably one of the most powerful messaging solutions available on the Web today and email marketers, whether...

Real-Time Shipping Details via Email from Liveclicker

Congratulations, you made the sale! Your job is done right? Not even close. The time between purchase and delivery is important for consumers. They are waiting and waiting for what they ordered, making that time-frame an important...

The Case for Holiday-Themed Emails

From back-to-school to New Year's, there's a reason for retailers to get into the holiday spirit. A new study from Yesmail found that holiday-themed email open rates jumped from 14.2 percent in 2013 to 15.1 percent in 2014...

Back-In-Stock Emails Have Their Moment

Retailers who saw increases in email conversion rates and revenue per email sent in Q2 2015 are not alone. Listrak reports that there were significant increases in average conversion rates for all retail email campaigns on its marketing...

1:1 Personalization via Email

Predictive analytics platform provider Reflektion has unveiled a new solution called Right Time Messaging, which enables marketers to personalize emails to individual recipients up until the moment the email is opened. Right Time Messaging...

Shopping Cart Abandonment as Part of the Path to Purchase?

The majority of consumers use online shopping carts to store items for later purchase according to new data from Bronto Software (recently acquired by NetSuite ). The data comes from Part Two and Three of the company’s “...

Post-Sale Messaging Approaches

If you've shopped online, you've received transactional messages. If you're an email marketer that shops online, you've likely critiqued the email you have received and wondered, is this all there is? E-commerce merchants...

The Power of Personalized Emails

If your online retail enterprise isn't doubling down on email this holiday season, you are going to miss out. New research from Salesforce, published in its "Predictive Intelligence Benchmark Report," reveals that 60...

Ranked: 5 Early Bird Holiday Subject Lines

Halloween is officially over, which means that Black Friday is just around the corner. While most merchants are getting their marketing campaigns ready for the season’s biggest shopping day, some have already begun promoting...

Email & Retail Customer Loyalty in Focus

Email marketing automation provider dotMailer has released a series of updates to its Magento extension designed to help retailers drive engagement and loyalty. The updated plugin most notably offers retailers the ability to integrate...

Ranked: 5 Spooky Commerce Subject Lines

The 2014 holiday season is quickly approaching, but before retailers put the finishing touches on their Black Friday campaigns, there is another holiday that needs attention – Halloween. Halloween is a holiday that is celebrated...

A/B Testing Email Drip Campaigns with Iterable's Workflows

Enterprise-level marketing automation platform Iterable has launched a new feature, dubbed Workflows, that enables users to create and A/B test "multi-pronged" email campaigns to see which message series works best for generating...

With Emma for Shopify, Retailers Send Email Based on Customer Data Changes

Email marketing software Emma announced an integration with e-commerce and retail platform Shopify. The integration lets Shopify retailers using Emma for email marketing sync their customer data to target key customers, track marketing...

5 Effective Email Strategies for Retailers (Part Two)

Email is a key component in most retailers’ digital marketing strategies – and for good reason. This channel helps to not only retain, convert and engage customers, but it can also be used to nurture relationships and obtain...

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