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Webinars can be part of the marketing arsenal for even the most early-stage businesses, because it can build brand awareness, email lists and more. Software and delivery technology has changed, putting Web-based seminars within reach...
The reputational cost to a brand as a result of a phishing attack is approximately $1900 per infected user, according to a Cisco report . Can you afford that? Return Path, an email intelligence company, recently announced a solution...
Email marketers understand the numerous company departments that must be involved with each and every campaign send - including business executives, sales personnel, designers and marketers. These Web professionals collaborate on content...
The reason that email marketing has remained a mainstay in the digital promotion toolbox is that, besides it working really well for almost every size enterprise, it is incredibly measureable. And when you can measure it, you can manage...
Does the weather affect how much you sell on a given day? Well of course it does - your customers wouldn't be human if that weren't the case! When it rains, sleets, snows, hails, or is exceedingly hot, you can count on buyers...
Email has been a good marketing tool for the travel industry, according to a new report from iPerceptions . The Voice of Customer (VoC) analytics provider has released its Online Satisfaction and Experience in the Hospitality Industry...
New technology from Tylr Mobile is helping connect salespeople’s inboxes with CRM data while on the go. The technology, dubbed WorkinBox , is essentially an iOS app that connects to Salesforce. The mobile email solution allows...
Site and shopper data is very valuable to merchants, so why are many not taking advantage of it? A recent Bronto Software and RSR Research report reveals that even though there’s plenty of consumer intent data produced during...
Fathead’s wall graphics (you’ve seen the commercials , think Green Bay’s Clay Matthews coming out of the wall), are big, but the company’s customer acquisition goals are bigger. In order to generate highly qualified...
Email marketing provider GetResponse has released several enhancements it its Autoresponders feature. The new product, aptly named AutoResponders 2.0, actually replaces GetRespones’ previous “Follow-Ups” feature....
By Jeffrey Cody, Senior Marketing Manager, Campaigner ® Myths, folk tales and urban legends make for entertaining storytelling, and can even teach a lesson or two. But when it comes to the real business of lead generation, myths...
A new report from iContact is shedding light on how small and mid-sized businesses use email as a marketing strategy. The Small and Midsize Business Email Marketing Survey 2013 Report , which was commissioned by iContact and was conducted...
Triggered messaging is the newest trend in email, because a new report from Epsilon reveals that this marketing technique has seen 73 percent growth year over year. In fact, the Q4 2012 Email Trends and Benchmark report shows that...
The inability to know how all of an email’s recipients will see the content once it’s been sent has to be one of the greatest challenges for email marketers, as they have to try to devise a newsletter design that will work...
Coming up with good content for your email newsletters can be a real pain for busy business owners, and even some marketers, but it’s such an integral part of many online marketing campaigns that it certainly can’t be abandoned...
Simple Steps to Engaging Webinars
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E-Commerce Email: Converting the Customer
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