Posts tagged wm-email&pageindex=1 RSS

Email Invoicing Grows Dramatically

As a digital-minded freelancer, how do you send invoices? If it's still on paper, keep reading. Although paper invoices still account for a majority of invoices in sheer volume, email has become a widely used channel for business...

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Real-Time, Automated Email List Cleaning

One of the most dangerous things you can do to your email list is to not engage in regular purges of inactive or non-responsive recipients. Failing to clear out the non-clickers and dead addresses results not only in low performance...

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Wix Helps SMBs Hit Send on Newsletters

Wix is helping businesses connect with consumers in the inbox, as the DIY website building platform has launched a new tool that helps users create, send and share professional newsletters and email updates. The tool, called Wix ShoutOut...

Marketing Tactics to Acquire Digital Customers

New data from GigaOm Research aims to help digital marketers understand the tactics in use across the marketing funnel, spanning awareness, customer acquisition, conversion and retention. The survey of 300 U.S. digital marketers revealed...

The Sad State of Responsive Email Use

Despite the obvious benefits, email marketers haven't adapted to consumers increased mobile usage. YesMail's Q1 Benchmarks (released in mid-May 2014) revealed that even though there is a 21 percent positive different in click...

Content Informs Design with Canvas

Email marketing platform Campaign Monitor has released Canvas, its new email builder tool that rethinks the approach to layout and styling of branded content delivered to the inbox. Canvas offers designers/email senders an opportunity...

Keep Track of Competitors' Email Marketing with MailCharts

How do you know if your competitors are making the most of their email marketing efforts? How often do they send, with what type of design, and using what style of subject line? Finding out this type of information, particularly when...

INFOGRAPHIC: Start Planning Holiday Email Campaigns

Although the official start of summer is still more than a week away, email marketers should already have the winter holidays on their minds. This is because mobile email is expected to be a big driver of conversions this holiday season...

Know How Consumers See Your Emails

The total amount of emails that were sent and received every day across the world in 2013 was 182.9 billion . With such a massive amount of emails sent daily it is important for marketers to know how these emails are being seen in...

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Finding the Optimal Email Frequency

Email is the virtual workhorse of digital marketing and every Web worker knows it. But knowing how often and when to hit send is a common challenge email marketers face. Although there may not be a "right" answer when it...

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With Emma for Shopify, Retailers Send Email Based on Customer Data Changes

Email marketing software Emma announced an integration with e-commerce and retail platform Shopify. The integration lets Shopify retailers using Emma for email marketing sync their customer data to target key customers, track marketing...

Take an Email Selfie

Selfies aren’t just for social networks anymore – they are for email too. Digital marketing solutions provider Lyris has launched a service called the “ Email Selfie ,” which is a self-assessment tool that helps...

Get Dynamic with Email Revenue Generation

A new ad serving technology is being released that enables publishers to include text-based advertising into emails dynamically. ReachDynamics allows publishers to place contextually-targeted ads in transactional and marketing emails...

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Are Email Win-Back Campaigns Worth It?

The science of email marketing. Sounds like a college course doesn’t it? Email plays a vital role in a company’s overall marketing strategy. In order to obtain the best results marketers must stay up to date with trends...

Mix and Match: 5 Tips to Understanding Your Customers’ Style

By Jeffrey Cody, Campaigner Everyone loves a finely tailored suit, but that doesn't mean everyone is a fashion expert. That said, the correlations between email marketing and personal style are too obvious to ignore. Email marketing...

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