Posts tagged wm-email&pageindex=1 RSS

Email Verification Solution for Campaign Monitor

SUBSCRIBE to Website Magazine - 12 Issues FREE At any given time, how much of your database (the "list" in email marketing speak) is active or somewhat active, clicking through and interacting with your brand? The answer...

Making Email Personalization Personal

Despite all the technological advancements in the past decade, most senders have yet to master the art or science of personalization - and that's unfortunate because there tends to be no more effective marketing channel than that...

1:1 Personalization via Email

Predictive analytics platform provider Reflektion has unveiled a new solution called Right Time Messaging, which enables marketers to personalize emails to individual recipients up until the moment the email is opened. Right Time Messaging...

Email Intelligence with MailChimp & Microsoft's PowerBI

MailChimp has partnered with Microsoft in an integration that will enable users of the email marketing service to better visualize their data with the help of the PowerBI platform. Mailchimp users that connect their account with PowerBI...

Shopping Cart Abandonment as Part of the Path to Purchase?

The majority of consumers use online shopping carts to store items for later purchase according to new data from Bronto Software (recently acquired by NetSuite ). The data comes from Part Two and Three of the company’s “...

A Simplified Email Experience for Marketers

Email has long been one of the most powerful tools in marketers’ repertoires and with new email integrations continuously hitting the market it looks to stay among the top tools for the foreseeable future. Cloud Elements , a...

Never Lose an Email Again

With countless emails being delivered to users’ inbox every day, a mistake or two is bound to be made when sorting through and deleting emails. Smarsh , a provider of hosted archiving solutions for compliance and e-discovery...

Taking the Next Step in Email with Greater Customization

Marketers have a variety of tools in their digital pocket to leverage in order to communicate with consumers. However, few, if any, are as longstanding as email . MailUp , creator of the beefree.io email design tool, has announced...

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The Best Email Subject Line [INSIGHTS]

A new ReturnPath study is contradicting some widely held beliefs about consumer preferences and behavior. The study found that "clickbait" subject lines were among the least effective of the 10 types examined. For example...

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White Label Email and Social Media Marketing

Email marketing service provider StreamSend is offering a white label version of its email marketing and social media platform to agencies and resellers. The white label solution, dubbed StreamSend Private Label , is fully customizable...

Start Automating to Get More Leads

When using a marketing automation solution, the majority of businesses see their number of leads increase at least 20 percent . Many companies, however, don't know where to start when it comes to enlisting the help of a marketing...

Mobile's New Impact on Email Conversion

Think consumers don't convert using mobile devices? A new report from Movable Ink indicates that not only are consumers opening more emails on mobile devices than desktop (but we already knew that), but they are also making mobile...

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Why Database Marketing is Still Relevant in 2015

:: By Helen Foley, Elanders UK : 'Direct marketing is dead!' This is what the naysayers will eagerly tell you but, of course, it's not true. Smaller businesses and startups can't afford to spend their marketing budget...

Emails for Lead Gen - Know Your Audience

Those Internet professionals using email as the primary means in which to follow up with prospects should check out some interesting, but probably not surprising, info about the email habits of 2 million people over the course of several...

The Best Subject Line Is...

Return Path is helping email marketers achieve better subject lines. A new study by the data solutions provider is shedding light on several widely held beliefs about consumer preferences and behavior when it comes to email. For starters...

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