Posts tagged wm-email&pageindex=2 RSS

Rethinking Email: The Next Frontier of Email Marketing Technology

:: By Dan Roy, MessageGears :: Email has been around for decades, but marketers are facing new challenges as send volumes routinely rise into the millions each month and the demand for real-time communication increases. At these high...

Barilliance Helps Retailers Retarget Shoppers Via Email

E-commerce personalization solutions provider Barilliance has unveiled a new feature to help retailers retarget site visitors via email. The feature, dubbed Triggered Email Booster, retargets site visitors arriving on a site through...

Email on Acid Simplifies Email Marketing

Email testing and analytics provider Email on Acid has launched a new tool that simplifies the email creation process by allowing users to build campaigns and test edits in a single, real-time platform. The new tool, dubbed Email Editor...

#WeekendWarrior: Incorporating Video in Email

:: By Ivy Shtereva, Yesmail :: Consumers have spoken; they love video. As brands both small and large race to jump on the video bandwagon, however, there is still one dimension of video marketing that hasn’t received the attention...

Lucky Email Engagement Strategies for St. Patrick's Day

:: By EJ McGowan, Campaigner :: What's the recipe for a brand-to-customer relationship that lasts a lifetime? A big helping of engaging content, a pinch of personalization and, sometimes, a sprinkle of luck. With the luck of the...

5 Email Metrics Begging to Be Tracked

:: By Neil Berman, Delivra :: It’s no secret that a successful email marketing campaign can significantly impact several areas of a business, from sales to lead generation to brand awareness. Email’s ability to help companies...

#WebTechWatch; Attendize, TextoGrafo, and More

Welcome to another edition of Website Magazine's Web Tech Watch series, a special roundup profiling some of the most interesting and inspiring Web-related technologies, tools, products and services our editors have come across...

Retargeting for Email Marketers with SendRoll

Advertising technology solution AdRoll is bringing retargeting to the email channel. Digital marketers have long relied on email because it's less expensive than alternatives and provides an incredibly detailed amount of measurability...

Responsive Email Drives Higher CTO Rates

If you send email to your customers and prospects, it better look great on mobile devices or engagement will suffer. A new report out from Yesmail, " Do or Die: The Implications of Ignoring Responsive Design ," reveals that...

Weebly Unveils Email Marketing Service

Website building platform Weebly is expanding its service offerings, as the company has unveiled a new email marketing service called Promote. With Weebly Promote , users can build email campaigns that are directly integrated with...

Responsive Email Development with MJML.io

Email is the workhorse of the digital toolbox. Not only does it routinely outperform other channels, it's less expensive and more efficient. The increase of mobile usage has been a challenge for senders however as smartphones have...

Desktops Still Important for Email Conversions

Last year ended on a high note for the email industry, with data from Movable Ink’s 2015 Consumer Device Report revealing that retail mobile opens spiked as high as 90 percent during the weeks leading up to Christmas. The highlight...

An Unlikely Romance: Social Media and Email Marketing

:: By EJ McGowan, Campaigner :: Tis the season for chocolate, flowers and…social integration? With love in the air, many email marketers are focused on strengthening relationships with their contacts and wooing back customers...

Gmail's Newest Update & Its Impact on Email Marketing [A Q&A with Yesmail]

Retailers spent much of the holiday season optimizing and testing email campaigns to stand out in crowded inboxes. Following the busy shopping months, Gmail has provided its users a much-needed update that should bode well for marketers...

The State of Email Marketing in 2016

A new study from Campaigner is shedding light on trends within the email marketing industry and is making predictions for 2016. The marketing trends study found that although marketers have been benefiting from social integrations...

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