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Mobile email is playing an important role in the success of e-commerce retailers’ marketing initiatives and new research from email marketing service Blue Hornet, a division of Digital River, shows just how much. The 2013 Consumer...
Did you hear it? Did you hear the sound of my digital heart breaking into a googol of pieces? That's the feeling I got upon hearing that only 25 percent of companies analyzed from the Inc. 5,000 were using autorsponders within...
Digital enterprises aren't just sending more email, they are generating more revenue from it according to Experian Marketing Services' latest email benchmark report. Experian found that revenue per email increase 8 percent...
The digerati (Internet professionals just like you) have big data on the brain, and as an industry, they are collectively exploring ways to act on the wealth of information available – and that’s a good thing. Email marketing...
How do your email list recipients consume your content? On a desktop computer or through their mobile devices (e.g. smartphones)? A new report from Knotice revelas that emails opened on mobile evices are actually on pace to surpass...
You're a believer in the value email provides your digital enterprise, you're skilled at audience segmentation, and of course, knowledgeable in all the various forms of list acquisition - but can you code an email? If not,...
Research released late last month from Litmus indicates that most business and consumer users are actually accessing Web-based email through an IE browser. According to Litmus, a provider of email testing and analytics tools, Internet...
Email segmentation is clearly one of the most powerful tactics available to marketers today. For retailers however, it's proving an absoutely essential practice - those that do, perform well, And those that avoid the practice,...
Cart abandonment is among the most frustrating problems that e-commerce merchants face, and unfortunately, it happens way too often. In fact, 80 percent of online shoppers have placed an item in a shopping cart and left the site without...
By Mark Simmons, Managing Partner, Founder of Mixed Digital Digital marketing success can be a moving target. The industry changes and innovates at such a rapid pace that keeping up can seem a daunting task. The trick is to keep informed...
From search engine marketing (SEM) and search engine optimization (SEO) to social media and email, Web workers use a variety of tools to build and sustain website traffic. But knowing what is actually working to achieve these goals...
The World Wide Web of 2013 provides online retailers with a variety of options for reaching customers – from social networks to digital advertisements. Yet one tool tends to outperform the rest – email. In fact, a recent...
Online retailers know how important product reviews are to digital shoppers, which is why Listrak has brought ratings and reviews to email. The company’s new Ratings and Reviews solution automatically incorporates a merchant’s...
Mobile has changed everything. In fact, in 2012 most Web workers were focused on projects like building applications and launching mobile-optimized websites. But going into 2013, Web workers need to focus on other mobile initiatives...
As Web workers, we knew the time would come when email open rates on mobile devices surpassed their desktop counterpart. A lot of us, however, didn’t know it would be this soon. Findings from Return Path ’s newest mobile...
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