Posts tagged wmfeature RSS

An Unlikely Romance: Social Media and Email Marketing

:: By EJ McGowan, Campaigner :: Tis the season for chocolate, flowers and…social integration? With love in the air, many email marketers are focused on strengthening relationships with their contacts and wooing back customers...

3-Step Guide to Celebratory Email Marketing

There are many things people look forward to on their birthdays, but not all of them include candles or gift wrap. Birthday emails, for example, are one of the unexpected surprises that most consumers find in their inbox on or around...

Accelerate Email Success in 2016

There's no more valuable digital channel to Web professionals than that of email and enterprises are sending more than ever before - and they are getting better at it too. Experian Marketing Service's "Quarterly Email...

Snowball Your Email Campaigns Into 2016

:: Amy McNeil, Yesmail :: With Thanksgiving, Black Friday and Cyber Monday behind us, many email marketers fall into thinking the year is over. Although most of Q4 has passed, the final weeks of December remain valuable for brands...

5 Email Marketing Resolutions to Ensure Success in 2016

:: By E.J. McGowan, Campaigner :: Ah, the beginning of another year is right around the corner. With the holiday chaos nearly behind us, it’s time to look ahead and make plans to get the most out of 2016. For a marketer, the...

8 Questions to Ask Before Hitting Send

:: By Eric Krattenstein, Mailify :: Year after year, email marketing continues to be one of the most cost-effective marketing channels for small and medium businesses. As marketers start to embrace the full potential of the medium...

How to Make the Most of Black Friday on Email & Social

:: Kyle Henderick, Yesmail :: While Black Friday is among the most important days of the year for most marketers, it’s always worth taking another look at what’s in store for brands as the holiday approaches. In 2015, opinions...

What Yahoo Mail’s Birthday Makeover Means for Marketers

:: Brad van der Woerd, Yesmail :: As one of the first-ever free email providers, Yahoo Mail once held the top spot among all email services in terms of user base and features. In recent years, however, the provider has since been outperformed...

Use Timing Strategies to Increase Open Rates

:: Gurjit Sandhu, Yesmail :: How to Increase Open Rates for Holiday-Themed Email Campaigns From back-to-school to Black Friday, all holidays lend themselves to one thing: an increase in promotional emails. Though some marketers may...

Why Aren't Emails Being Delivered?

Internet Marketers, we've got a problem. Emails aren't being delivered (well, not like they used to anyway). A new study out from Return Path reveals that only about 79 percent of permissioned email marketing messages are actually...

3 Tricks for Better Email Content Marketing

:: By Ivy Shtereva, Yesmail :: Email may be most popular channel for marketing, but brands are sending more emails than ever and as a result, messages are easy to ignore. Brands who get email marketing right, however, can engage their...

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Is Email the Achilles’ Heel of Cybersecurity?

:: Steven R. Russo, CertainSafe :: Rarely a day goes by without a new announcement of yet another data breach at a well-known company. Regardless of how many outer layers of protection are in place, stories of hacking continue to be...

Create an Email Highlight Reel

With a click-through rate higher than many industries - including retail, sports and travel - social media networks like Twitter, LinkedIn and Google+ are capitalizing on their users' willingness to open their emails (22 percent...

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5 Best Practices For High-Performing Emails

:: By Michel Georgiou, Imaginovation :: Consumers subscribe to many newsletters but end up reading just a few. The game is to find out what makes those few mails readable. Here are five essentials of email marketing that can get a...

The Case for Holiday-Themed Emails

From back-to-school to New Year's, there's a reason for retailers to get into the holiday spirit. A new study from Yesmail found that holiday-themed email open rates jumped from 14.2 percent in 2013 to 15.1 percent in 2014...

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