Posts tagged wmfeature RSS

Why Bigger Isn’t Always Better When It Comes to Email Lists

:: By Marci Hansen, SheerID :: When it comes to an email marketing list, size shouldn’t be what matters most. Although upper management and potential partners may be impressed by sheer volume, the real value of your list should...

How to Better Engage Email Subscribers

:: By Neil Berman, Delivra :: One of the biggest challenges facing marketers is how to engage with email subscribers. With so many marketers competing for readers’ attention, it may seem nearly impossible to have someone read...

6 Email Tips for Media, Publishing and Entertainment Brands

:: By Adam Stambleck, Movable Ink :: Email marketing has entered a new era of innovation, allowing marketers to reach consumers with highly personalized and dynamic experiences like never before. As a result, expectations are rising...

Rethinking Email: The Next Frontier of Email Marketing Technology

:: By Dan Roy, MessageGears :: Email has been around for decades, but marketers are facing new challenges as send volumes routinely rise into the millions each month and the demand for real-time communication increases. At these high...

#WeekendWarrior: Incorporating Video in Email

:: By Ivy Shtereva, Yesmail :: Consumers have spoken; they love video. As brands both small and large race to jump on the video bandwagon, however, there is still one dimension of video marketing that hasn’t received the attention...

Lucky Email Engagement Strategies for St. Patrick's Day

:: By EJ McGowan, Campaigner :: What's the recipe for a brand-to-customer relationship that lasts a lifetime? A big helping of engaging content, a pinch of personalization and, sometimes, a sprinkle of luck. With the luck of the...

5 Email Metrics Begging to Be Tracked

:: By Neil Berman, Delivra :: It’s no secret that a successful email marketing campaign can significantly impact several areas of a business, from sales to lead generation to brand awareness. Email’s ability to help companies...

An Unlikely Romance: Social Media and Email Marketing

:: By EJ McGowan, Campaigner :: Tis the season for chocolate, flowers and…social integration? With love in the air, many email marketers are focused on strengthening relationships with their contacts and wooing back customers...

3-Step Guide to Celebratory Email Marketing

There are many things people look forward to on their birthdays, but not all of them include candles or gift wrap. Birthday emails, for example, are one of the unexpected surprises that most consumers find in their inbox on or around...

Accelerate Email Success in 2016

There's no more valuable digital channel to Web professionals than that of email and enterprises are sending more than ever before - and they are getting better at it too. Experian Marketing Service's "Quarterly Email...

Snowball Your Email Campaigns Into 2016

:: Amy McNeil, Yesmail :: With Thanksgiving, Black Friday and Cyber Monday behind us, many email marketers fall into thinking the year is over. Although most of Q4 has passed, the final weeks of December remain valuable for brands...

5 Email Marketing Resolutions to Ensure Success in 2016

:: By E.J. McGowan, Campaigner :: Ah, the beginning of another year is right around the corner. With the holiday chaos nearly behind us, it’s time to look ahead and make plans to get the most out of 2016. For a marketer, the...

8 Questions to Ask Before Hitting Send

:: By Eric Krattenstein, Mailify :: Year after year, email marketing continues to be one of the most cost-effective marketing channels for small and medium businesses. As marketers start to embrace the full potential of the medium...

How to Make the Most of Black Friday on Email & Social

:: Kyle Henderick, Yesmail :: While Black Friday is among the most important days of the year for most marketers, it’s always worth taking another look at what’s in store for brands as the holiday approaches. In 2015, opinions...

What Yahoo Mail’s Birthday Makeover Means for Marketers

:: Brad van der Woerd, Yesmail :: As one of the first-ever free email providers, Yahoo Mail once held the top spot among all email services in terms of user base and features. In recent years, however, the provider has since been outperformed...

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