Posts tagged wmfeature RSS

How Email Marketers Can Improve Deliverability After Gmail’s Latest Update

By Bob Sybydlo, Yes Lifecycle Marketing In an effort to protect consumers from malware and spam, Gmail rolled out a new security update that warns users about potentially harmful messages from unauthenticated senders. This update will...

3 Types of Emails You’re Not Sending but Should

By Ivy Shtereva, Yes Lifecycle Marketing Email marketing is one of the best ways to maintain relationships with online customers. However, as email marketing has become commonplace, shoppers now have to deal with overflowing inboxes...

The Anti-Internet Marketing Plan

:: By Alex Weinbaum, MioDatos :: You do everything right. From compelling calls to action and an optimized SEO strategy to publishing informative and sending must-open email marketing campaigns — and yet no matter what you do...

Holiday Email Marketing: Listen. Learn. Win.

: By Bonnie Malone, Return Path :: Planning for holiday email campaigns can be particularly tough on retail marketers due to the additional pressure from the business to drive more traffic and revenue than the year before. For most...

Improving the Email Sign Up Process – Quick Tips For Success

:: By Alyssa Nahatis, Adobe :: The email sign-up process is the first of many steps along the customer journey—an opportunity for would-be customers to connect with your brand. As with any new relationship, whether it’s...

Implement and Improve Automation Strategies for Email Marketing

:: By Neil Berman, Delivra :: Automation is becoming increasingly important for email marketers, and for good reason. It is one of the most valuable tools for the modern day marketer, as it improves customer retention, builds ROI and...

How to Increase Product Sales with Email Marketing

:: By Neil Berman, Delivra :: Email marketing campaigns are responsible for more than seven percent of all e-commerce transactions, making it the second most effective e-commerce marketing tool, behind only the online search function...

Gain More ROI from Your Email Marketing

:: By Tom Sather, Return Path :: Email produces more ROI than any other marketing channel. That might be a surprising statement, given the constant media coverage of viral advertising, mobile apps and the latest social media sites...

Why Bigger Isn’t Always Better When It Comes to Email Lists

:: By Marci Hansen, SheerID :: When it comes to an email marketing list, size shouldn’t be what matters most. Although upper management and potential partners may be impressed by sheer volume, the real value of your list should...

How to Better Engage Email Subscribers

:: By Neil Berman, Delivra :: One of the biggest challenges facing marketers is how to engage with email subscribers. With so many marketers competing for readers’ attention, it may seem nearly impossible to have someone read...

6 Email Tips for Media, Publishing and Entertainment Brands

:: By Adam Stambleck, Movable Ink :: Email marketing has entered a new era of innovation, allowing marketers to reach consumers with highly personalized and dynamic experiences like never before. As a result, expectations are rising...

Rethinking Email: The Next Frontier of Email Marketing Technology

:: By Dan Roy, MessageGears :: Email has been around for decades, but marketers are facing new challenges as send volumes routinely rise into the millions each month and the demand for real-time communication increases. At these high...

#WeekendWarrior: Incorporating Video in Email

:: By Ivy Shtereva, Yesmail :: Consumers have spoken; they love video. As brands both small and large race to jump on the video bandwagon, however, there is still one dimension of video marketing that hasn’t received the attention...

Lucky Email Engagement Strategies for St. Patrick's Day

:: By EJ McGowan, Campaigner :: What's the recipe for a brand-to-customer relationship that lasts a lifetime? A big helping of engaging content, a pinch of personalization and, sometimes, a sprinkle of luck. With the luck of the...

5 Email Metrics Begging to Be Tracked

:: By Neil Berman, Delivra :: It’s no secret that a successful email marketing campaign can significantly impact several areas of a business, from sales to lead generation to brand awareness. Email’s ability to help companies...

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