Posts tagged yesmail RSS

Best Days of the Week for Email Clicks and Conversions

Those in the practice of creating, analyzing, sending and optimizing emails have their work cut out for them every day as standing out in a recipient's crowded inbox proves more difficult each passing year. The benefits to engagement...

Marketers Inundate Consumers with Email Around the Holidays

Even as email open rates are falling, the proportion of brands sending "holiday-themed" emails is on the rise. SUBSCRIBE to Website Magazine & Accelerate 'Net Success A new study from Yes Lifecycle Marketing revealed...

Filed under: , ,

Red, White & Better Off Forgetting July Fourth Emails

Most of us are looking forward to the three-day weekend and celebrating the country we call home, but email marketers are better off not including Independence Day - or any variation of it - in their email campaigns this week. Data...

Email Marketers: Don't Forget About Dad

If there were ever a reason to create an email editorial calendar it's Father's Day. This is because the holiday doesn't receive as much fan-fare from either marketers or consumers as the winter holidays (of course) nor...

#WeekendWarrior: Incorporating Video in Email

:: By Ivy Shtereva, Yesmail :: Consumers have spoken; they love video. As brands both small and large race to jump on the video bandwagon, however, there is still one dimension of video marketing that hasn’t received the attention...

Responsive Email Drives Higher CTO Rates

If you send email to your customers and prospects, it better look great on mobile devices or engagement will suffer. A new report out from Yesmail, " Do or Die: The Implications of Ignoring Responsive Design ," reveals that...

Gmail's Newest Update & Its Impact on Email Marketing [A Q&A with Yesmail]

Retailers spent much of the holiday season optimizing and testing email campaigns to stand out in crowded inboxes. Following the busy shopping months, Gmail has provided its users a much-needed update that should bode well for marketers...

Email's Role in Effective Content Marketing

With content marketing as big as it currently is, many marketers are looking at how to effectively repurpose their content within email as well as use the channel to drive more clicks to their work. In fact, according to Yesmail's...

Snowball Your Email Campaigns Into 2016

:: Amy McNeil, Yesmail :: With Thanksgiving, Black Friday and Cyber Monday behind us, many email marketers fall into thinking the year is over. Although most of Q4 has passed, the final weeks of December remain valuable for brands...

Mobile Opens Driving Mobile Clicks

Consumers' propensity toward opening emails on their mobile devices has been well reported, but new data from Yesmail indicates they are getting more comfortable clicking through too. With a big push from Google to go mobile-friendly...

How to Make the Most of Black Friday on Email & Social

:: Kyle Henderick, Yesmail :: While Black Friday is among the most important days of the year for most marketers, it’s always worth taking another look at what’s in store for brands as the holiday approaches. In 2015, opinions...

What Yahoo Mail’s Birthday Makeover Means for Marketers

:: Brad van der Woerd, Yesmail :: As one of the first-ever free email providers, Yahoo Mail once held the top spot among all email services in terms of user base and features. In recent years, however, the provider has since been outperformed...

Use Timing Strategies to Increase Open Rates

:: Gurjit Sandhu, Yesmail :: How to Increase Open Rates for Holiday-Themed Email Campaigns From back-to-school to Black Friday, all holidays lend themselves to one thing: an increase in promotional emails. Though some marketers may...

3 Tricks for Better Email Content Marketing

:: By Ivy Shtereva, Yesmail :: Email may be most popular channel for marketing, but brands are sending more emails than ever and as a result, messages are easy to ignore. Brands who get email marketing right, however, can engage their...

Filed under: , ,

“Never Active” Subscribers at an All-Time Low

Email is definitely not dead, as a new report from Yesmail suggests that consumers are engaging with emails more than ever before. In fact, the company’s mid-year Email Marketing Compass report found that for the first time,...

advertisement

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter