Email Experience

Transactional Email for Drupal

2013-05-22T14:55:00Z

Email deliverability is a big issue for all senders of email – but not nearly as important as it is to those whose transactional messages represent a make or break digital opportunity. Sendgrid recently announced that it partnered with Pantheon, an all-in-one Drupal platform, to provide developers building sites on Pantheon’s platform the ability to access SendGrid as an integrated offering for the delivery of transactional email. Transactional email is exceedingly important to both customer...(read more)

Inside the Mind of Email Unsubcribers

2013-05-22T09:50:00Z

Email can be a tricky marketing practice. It’s not just about the focus your enterprise puts on deliverability, or the quality of the content, or how snappy your subject line is – it’s usually a combination of many of these… and others. A new infographic from Skadeedle, takes a closer look at why subscribers unsubscribe and what email marketers can do to prevent the digital exodus....(read more)

Simple Steps to Engaging Webinars

2013-05-07T18:23:00Z

Webinars can be part of the marketing arsenal for even the most early-stage businesses, because it can build brand awareness, email lists and more. Software and delivery technology has changed, putting Web-based seminars within reach of a wider group of users. Despite these changes, though, one thing remains the same: Knowing your customers and what keeps them engaged. Webinars can be incredibly painful to the audiences they are intended to serve. Reactions are polarized, ranging from “Oh no...(read more)

Fight Phishing with Return Path

2013-05-02T17:49:00Z

The reputational cost to a brand as a result of a phishing attack is approximately $1900 per infected user, according to a Cisco report . Can you afford that? Return Path, an email intelligence company, recently announced a solution to help brand marketers combat phishing attacks (and save face and money) from all email domains by offering visibility into fraudulent email appearing to originate from a company’s own sending domains. Complementing traditional authentication-based solutions such...(read more)

Email Campaigns Get Collaborative at MailChimp

2013-04-30T16:25:00Z

Email marketers understand the numerous company departments that must be involved with each and every campaign send - including business executives, sales personnel, designers and marketers. These Web professionals collaborate on content, segmentation tests and pretty much everything else you can think of - but are they really... collaborating? Email service provider MailChimp has launched a set of new collaboration tools to make the whole process of creating, and ultimately sending, an email a far...(read more)

How do Your Email Metrics Compare?

2013-04-29T16:52:00Z

The reason that email marketing has remained a mainstay in the digital promotion toolbox is that, besides it working really well for almost every size enterprise, it is incredibly measureable. And when you can measure it, you can manage it (and monetize it, too). When marketers have an opportunity to measure something (anything) they are going to compare their performance to that of the competition. So how do your email campaigns compare? The latest study from email marketing automation provider...(read more)

Weather-Based Email Triggers

2013-04-24T15:30:00Z

Does the weather affect how much you sell on a given day? Well of course it does - your customers wouldn't be human if that weren't the case! When it rains, sleets, snows, hails, or is exceedingly hot, you can count on buyers staying in the dry and temperative moderated spaces of their offices and homes. Thanks to technology however, slow sales periods as a result of weather issues, can - at least in part - be mitigated thanks to an interesting new technology from Email Aptitidue. The email...(read more)

Email Links Increase Traffic on Travel Sites

2013-04-19T19:45:00Z

Email has been a good marketing tool for the travel industry, according to a new report from iPerceptions . The Voice of Customer (VoC) analytics provider has released its Online Satisfaction and Experience in the Hospitality Industry report for Q4 of 2012, which reveals that hospitality and tourism sites have seen significant growth in traffic from email links – up from 1 percent in Q1 2012 to 9 percent in Q4 of 2012. While search engines still drive the most traffic to these type of sites...(read more)

CRM for Sales: Tylr Mobile Connects the Inbox to Salesforce

2013-04-18T11:19:00Z

New technology from Tylr Mobile is helping connect salespeople’s inboxes with CRM data while on the go. The technology, dubbed WorkinBox , is essentially an iOS app that connects to Salesforce. The mobile email solution allows salespeople to prioritize emails from customers and prospects, focus on important opportunities and access relevant customer information. Moreover, the technology allows users to turn messages into actionable tasks and update salesforce.com as they work. According to...(read more)

Merchants Fail to Capitalize on Purchase-Related Data

2013-04-17T15:25:00Z

Site and shopper data is very valuable to merchants, so why are many not taking advantage of it? A recent Bronto Software and RSR Research report reveals that even though there’s plenty of consumer intent data produced during each stage of the buying process that could help retailers drive more sales, many fail to take advantage of these opportunities due to poor data collection processes and a lack of integration between marketing and e-commerce platforms. The report, “Harnessing the...(read more)

eWay Direct Gets Fathead

2013-04-16T16:10:00Z

Fathead’s wall graphics (you’ve seen the commercials , think Green Bay’s Clay Matthews coming out of the wall), are big, but the company’s customer acquisition goals are bigger. In order to generate highly qualified online customers and prospects, Fathead turned to eWay Direct whose Certain Source 2.0 B2C customer acquisition solution is designed to help companies deliver profitable online, tablet and mobile prospects and customers. “Lead generation can be costly, and...(read more)

Autoresponders 2.0 from GetResponse

2013-04-09T08:00:00Z

Email marketing provider GetResponse has released several enhancements it its Autoresponders feature. The new product, aptly named AutoResponders 2.0, actually replaces GetRespones’ previous “Follow-Ups” feature. The new feature includes two categories (different types of autoresponders) – time-based autoresponders (also known as drip campaigns) and event-based autoreponders. GetResponse’s time-based autoresponders enable marketers to create unlimited messages per cycle...(read more)

The Five Myths of Lead Generation

2013-03-28T18:30:00Z

By Jeffrey Cody, Senior Marketing Manager, Campaigner ® Myths, folk tales and urban legends make for entertaining storytelling, and can even teach a lesson or two. But when it comes to the real business of lead generation, myths and misperceptions can cost you money and customers. Myths about lead generation can lead to faulty practices and missed opportunities. Below we bust five of the most common myths about lead generation. Use our tips to debunk bad practices and craft strategies that will...(read more)

Email Insights for Small & Mid-Sized Businesses

2013-03-27T18:05:00Z

A new report from iContact is shedding light on how small and mid-sized businesses use email as a marketing strategy. The Small and Midsize Business Email Marketing Survey 2013 Report , which was commissioned by iContact and was conducted by Edge Research , reveals email is still among the most popular digital marketing strategies. In fact, the report found that 56 percent of businesses plan to increase their use of email marketing in 2013. On average, businesses currently spend 15 percent of their...(read more)

Triggered Messaging Triggers Positive Results

2013-03-26T16:15:00Z

Triggered messaging is the newest trend in email, because a new report from Epsilon reveals that this marketing technique has seen 73 percent growth year over year. In fact, the Q4 2012 Email Trends and Benchmark report shows that triggered messages accounted for 5 percent of total email volume. The reason for the growth in triggered messaging is most likely due to its effectiveness, because Epsilon ’s report found that triggered messages obtained 70.5 percent higher open rates and 101.8 percent...(read more)