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Strongmail is asserting that mobile marketers just don’t stack up in the sophistication department. According to results from the email marketing solution provider’s new survey, at least half (44 percent) are still strumming...
The overall volume of email increased over 11 percent in the first quarter of 2013 (year-over-year from Q1 2012) according to a new benchmarking report released from Experian Marketing Services. According to Experian, multichannel...
Users of Google's Gmail service have a new feature at their disposal called Quick Actions. The feature enables Gmail users to perform "actions" from within their inbox without the need to actually open the email at all...
Email strategy and marketing firm Email Aptitude released Outbox Logic today, functionality which enables retailers to create automated direct mail triggers based on the digital behavior of any customer data point. For example, Internet...
The use of retargeting hasn't hit critical mass but it is definitely here to stay. YesMail Interactive, a provider of email marketing services for the enterprise, has partnered with first-party ad targeting and measurement outfit...
Email marketing service Jangomail released a real-time database connectivity feature which enables senders to make sure their customer database is up to date with their email marketing lists. If you’ve ever managed an email list...
Email deliverability is a big issue for all senders of email – but not nearly as important as it is to those whose transactional messages represent a make or break digital opportunity. Sendgrid recently announced that it partnered...
Email can be a tricky marketing practice. It’s not just about the focus your enterprise puts on deliverability, or the quality of the content, or how snappy your subject line is – it’s usually a combination of many...
Webinars can be part of the marketing arsenal for even the most early-stage businesses, because it can build brand awareness, email lists and more. Software and delivery technology has changed, putting Web-based seminars within reach...
The reputational cost to a brand as a result of a phishing attack is approximately $1900 per infected user, according to a Cisco report . Can you afford that? Return Path, an email intelligence company, recently announced a solution...
Email marketers understand the numerous company departments that must be involved with each and every campaign send - including business executives, sales personnel, designers and marketers. These Web professionals collaborate on content...
The reason that email marketing has remained a mainstay in the digital promotion toolbox is that, besides it working really well for almost every size enterprise, it is incredibly measureable. And when you can measure it, you can manage...
Does the weather affect how much you sell on a given day? Well of course it does - your customers wouldn't be human if that weren't the case! When it rains, sleets, snows, hails, or is exceedingly hot, you can count on buyers...
Email has been a good marketing tool for the travel industry, according to a new report from iPerceptions . The Voice of Customer (VoC) analytics provider has released its Online Satisfaction and Experience in the Hospitality Industry...
New technology from Tylr Mobile is helping connect salespeople’s inboxes with CRM data while on the go. The technology, dubbed WorkinBox , is essentially an iOS app that connects to Salesforce. The mobile email solution allows...
Mobile Marketers “Unsophisticated” Says Strongmail
Simple Steps to Engaging Webinars
How do Your Email Metrics Compare?
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