Email Experience

Advertising may get the investment and social may get you noticed, but email is what drives conversions. Discover recent digital developments and practical expert guidance in the Website Magazine Email Experience weblog.

Laying the Email Groundwork for a Successful Holiday Season [Infographic]

The couple months prior to the holiday season officially kicking off can be crucial for a company's success as this is not the time to lose existing subscribers. Rather, with the right strategies, brands can lay the groundwork...

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Responsive Email Support Arrives for Google's Gmail & Inbox

Email marketers released a collective sigh of relief yesterday as Google revealed that later this month, Gmail will be able to support emails created with responsive design. Designers will be able to use CSS media queries with Gmail...

Revenue Up, Clicks to Open on Mobile Down

Email marketing is a revenue driver for many organizations across all industries, but some of us may have underestimated just how much of those earnings are coming from mobile devices, specifically. In fact, 32 percent of email-driven...

On the Go with Email Performance Metrics

Email is going to be a key channel this upcoming holiday season and being able to access and monitor performance and make administrative modifications on the go will prove important. Fortunately, there are some apps on the market which...

Improving the Email Sign Up Process โ€“ Quick Tips For Success

:: By Alyssa Nahatis, Adobe :: The email sign-up process is the first of many steps along the customer journey—an opportunity for would-be customers to connect with your brand. As with any new relationship, whether it’s...

Best Practices for Using Emojis in Emails [Infographic]

Emojis are used by the majority of the population for quickly communicating emotions and ideas, so it shouldn't be surprising that brands are actively leveraging them within emails. Campaigner has released a new infographic that...

Design Over Optimization Not a Good Look for Luxury Brands

Luxury goods account for six percent of total U.S. e-commerce sales according to new research from Listrak . Even so, these high-end retailers need to step up their digital games in order to compete with other merchants - particularly...

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Best Days of the Week for Email Clicks and Conversions

Those in the practice of creating, analyzing, sending and optimizing emails have their work cut out for them every day as standing out in a recipient's crowded inbox proves more difficult each passing year. The benefits to engagement...

Email Need Fixin'? Open the Toolbox

Despite the tremendous performance of email marketing, there are simply too few tools today to help marketers maximize the use of the channel. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Fortunately that's beginning...

Designing the Customer Journey

Interest in marketing automation keeps rising - well, for most, but not all, it seems. Back in 2014, some 60 percent of marketers at Fortune 1000 companies used marketing automation to deliver messages and experiences according to...

Implement and Improve Automation Strategies for Email Marketing

:: By Neil Berman, Delivra :: Automation is becoming increasingly important for email marketers, and for good reason. It is one of the most valuable tools for the modern day marketer, as it improves customer retention, builds ROI and...

Marketers Inundate Consumers with Email Around the Holidays

Even as email open rates are falling, the proportion of brands sending "holiday-themed" emails is on the rise. SUBSCRIBE to Website Magazine & Accelerate 'Net Success A new study from Yes Lifecycle Marketing revealed...

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What motivates email recipients to click?

A recent survey from email service provider MailJet indicates that, at least for UK Internet users, it's the personalization that seems to be the most influential attribute when it comes to getting email clicks. That doesn't...

Weekend Warrior: Drive Re-Engagement with Education-Focused Emails

Today's software solutions - those designed for both e-commerce merchants or publishers - make it much simpler (either at the core or through integrations) to keep customers engaged and often that is achieved by taking greater...

Workflow Matters: Tips to Improve Email Production

Whether it's how we label and save images on our work computers or how emails are coded and checked, processes matter because they save time and help keep everything consistent. Litmus and Movable Ink teamed up to create an infographic...

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