Email Experience

Advertising may get the investment and social may get you noticed, but email is what drives conversions. Learn how to make the most of this important channel.

Keep A Tighter Grasp On the Information You Send Via Email

From personal to commercial and business, email remains one of the most popular forms of communication. Like all data on the Web, email is subject to attack so it’s important that enterprises take the necessary precautions to...

Bring Your Digital Life A Little Harmony

While some may have doubted email’s staying power in the past, the channel has proven itself to be an invaluable part of any companies overall success. Gusto , a free iOS and web based email platform, has announced the addition...

Pursuing Automation & Relevance, Email Budgets on the Rise

Email and cross-channel marketing solution StrongView recently released results of its 2015 Marketer Trends Survey, confirming much of what you may likely expect from the channel - its awesome. For 61% of the nearly 400 respondents...

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Sendy: WM's Web Winner of The Week

Always looking to help today's digital brands eek out a little more in the way of value from their virtual initiatives, Website Magazine is producing a new series profiling what our editors, contributors and loyal readers believe...

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The Power of Personalized Emails

If your online retail enterprise isn't doubling down on email this holiday season, you are going to miss out. New research from Salesforce, published in its "Predictive Intelligence Benchmark Report," reveals that 60...

Online Shoppers Easily Duped

56 percent of holiday shoppers will do some of their shopping on the Internet this year, and they'll be receiving and reading email newsletters and email notifications as they do so. Along with the greater number of shopping deals...

Automated Giveaways with Mobio & MailChimp

Consumers are demanding more rewarding experiences from brands - those that provide such engagement opportunities will not only increase interaction, but are likely the only ones that will achieve success in 2015 and the digital years...

Deliver and Track Interactive Video

While Email continues to be a powerhouse for digital marketers, businesses are always looking for ways to make their emails more engaging. SoMedia Networks , a provider of cloud-based video production solutions, has announced the launch...

Microsoft Acquires Popular Mobile Email App

Mobile and email are two of the most important channels to businesses today. With consumers spending more time than ever on their mobile devices as well as businesses sending more emails than ever , mobile email apps have become a...

Survey Software a Perfect Fit for Campaign Monitor

Email marketing platform Campaign Monitor acquired online survey software solution GetFeedback in mid-Nov. 2014, setting the digital stage for a rather epic virtual battle with its competitors who seem to be rapidly acquiring supplementary...

Email Deliverability; The More You Know

Did you know that 1 in 6 permissioned emails from legitimate senders never reach the inbox? For those Web professionals that use the email channel with any regularity, something has to be done about the ongoing deliverability issue...

Dump Facebook & Twitter for Branded Communities & Email

When it comes to consumer engagement, you'd be better off dumping Facebook and Twitter in favor of branded communities and email, according to a new report out by Forrester. The report, titled "Social Relationship Strategies...

Acquire Emails via AWeber's Mobile App Atom

No doubt about it - acquisition has to be one of the hardest parts of operating a successful email marketing campaign. There are myriad solutions available for this purpose (many of which readers will find in Website Magazine's...

Ranked: 5 Early Bird Holiday Subject Lines

Halloween is officially over, which means that Black Friday is just around the corner. While most merchants are getting their marketing campaigns ready for the season’s biggest shopping day, some have already begun promoting...

Are You Giving Email Enough Holiday Credit?

With the holiday season rapidly approaching, businesses are making the final push to ready their supplies for when consumers start storming into their stores and racing to their websites . MailChimp has released its latest survey titled...

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