Email Experience

Advertising may get the investment and social may get you noticed, but email is what drives conversions. Learn how to make the most of this important channel.

The Best Email Subject Line [INSIGHTS]

A new ReturnPath study is contradicting some widely held beliefs about consumer preferences and behavior. The study found that "clickbait" subject lines were among the least effective of the 10 types examined. For example...

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White Label Email and Social Media Marketing

Email marketing service provider StreamSend is offering a white label version of its email marketing and social media platform to agencies and resellers. The white label solution, dubbed StreamSend Private Label , is fully customizable...

Start Automating to Get More Leads

When using a marketing automation solution, the majority of businesses see their number of leads increase at least 20 percent . Many companies, however, don't know where to start when it comes to enlisting the help of a marketing...

Mobile's New Impact on Email Conversion

Think consumers don't convert using mobile devices? A new report from Movable Ink indicates that not only are consumers opening more emails on mobile devices than desktop (but we already knew that), but they are also making mobile...

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Why Database Marketing is Still Relevant in 2015

:: By Helen Foley, Elanders UK : 'Direct marketing is dead!' This is what the naysayers will eagerly tell you but, of course, it's not true. Smaller businesses and startups can't afford to spend their marketing budget...

Emails for Lead Gen - Know Your Audience

Those Internet professionals using email as the primary means in which to follow up with prospects should check out some interesting, but probably not surprising, info about the email habits of 2 million people over the course of several...

The Best Subject Line Is...

Return Path is helping email marketers achieve better subject lines. A new study by the data solutions provider is shedding light on several widely held beliefs about consumer preferences and behavior when it comes to email. For starters...

White Label Email from Campaigner

Email marketing service Campaigner has introuced a white-label program that will enable its agency, reseller and franchise partners to offer email services and increase their own profitability. The new Campaigner white label platform...

Hotel Loyalty Program Gets Personal

The travel and hospitality industries know how to do reward programs - in fact, they are the models in which most other programs aspire to be. This doesn't mean, however, that the leaders in this vertical are abreast of digital...

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The Story of Email: From Foundation to Stagnation and Why It’s Finally Primed for Change

By Dan Roy, CEO and Co-Founder of MessageGears Email has remained the communication channel king for decades, and email marketing is soon to be a $6.5 billion industry . While marketing through mobile devices and social channels has...

LinkedIn and Twitter Info Now Available in Yahoo Mail Contact Cards

Yahoo has teamed up with LinkedIn and Twitter to update its Mail Contact Cards. Earlier this month Yahoo Mail launched a caller ID-like feature to bring users contact information in the inbox. Now Yahoo is sharing even more contact...

Protect Your Inbox

Popular password management service Dashlane has unveiled a new service called Inbox Scan, which scans email accounts for passwords and other private data. Hackers are attracted to inboxes because they tend to contain a lot of personal...

Reduce Your Bounce Rate with Email Verification

Email is one of the most powerful tools that companies can leverage to communicate with their consumers, however, to before companies can take advantage they must make sure to have a valid email address. Kickbox , an email verification...

Auto Dealers Using Email for Prospecting

Selling (and obviously buying) automobiles is getting a whole lot more sophisticated - and it's about to take over the inbox. Digital marketing software-as-a-service (SaaS) Outsell has launched Outsell Conquest, an email-focused...

Responsive Emails Start to Pay Off

Mobile email conversion rates jumped in a big way last year - and that's simply because marketers are starting to get with the program. A new benchmark report from email marketing solutions provider Yesmail has found that brands'...

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