Email Experience

Advertising may get the investment and social may get you noticed, but email is what drives conversions. Learn how to make the most of this important channel.

How to Make the Most of Black Friday on Email & Social

:: Kyle Henderick, Yesmail :: While Black Friday is among the most important days of the year for most marketers, it’s always worth taking another look at what’s in store for brands as the holiday approaches. In 2015, opinions...

Mobile Email Opens Slowing Down

Mobile email opens are slowing down according to new research from email marketing provider Movable Ink. Movable Ink’s quarterly U.S. Consumer Device Preference report shows that at the end of 2014 mobile accounted for 66 percent...

Using Device Type to Boost Open Rates

Android users are better….at least when it comes to opening emails. Recent research from Kahuna , a communication automation provider, indicates that while more than half of emails are opened on mobile, emails sent to Android...

What Yahoo Mail’s Birthday Makeover Means for Marketers

:: Brad van der Woerd, Yesmail :: As one of the first-ever free email providers, Yahoo Mail once held the top spot among all email services in terms of user base and features. In recent years, however, the provider has since been outperformed...

Website Down! Turning a Glitch into Conversions

It is every Internet retailer’s nightmare – a down website. While the goal is to have safeguards in place so that websites never experience unexpected downtime, sometimes stuff happens. Unfortunately, down sites can lead...

Campaign Monitor Targets Retailers

Campaign Monitor has unveiled a new email marketing solution designed specifically for retail. The solution, dubbed Campaign Monitor for Retail, aims to help retailers announce new products and promotions, automate personalized messages...

5 Early-Bird Holiday Email Strategies

The holidays seemingly start earlier every year, and both consumers and retailers are guilty of supporting this trend. While many consumers start their shopping early to ensure they find the best deals, retailers simply want to maximize...

Get Through Emails More Efficiently

The majority of Web pros have overflowing inboxes, and they are about to get fuller as the holidays approach. Fortunately, Gmail is making it easier to respond to emails on the go with its new “ Smart Reply ” feature for...

Use Timing Strategies to Increase Open Rates

:: Gurjit Sandhu, Yesmail :: How to Increase Open Rates for Holiday-Themed Email Campaigns From back-to-school to Black Friday, all holidays lend themselves to one thing: an increase in promotional emails. Though some marketers may...

Constant Contact Helps SMBs Advertise on Facebook

Constant Contact is launching a new advertising tool for Facebook and announcing that it is now part of the social network’s Marketing Partner Program. While the Marketing Partner Program includes a select group of marketing...

The Perfect Marketing Email in Focus

A new study from Retention Science is shedding light on what makes up the perfect marketing email message. The study is based on an analysis of more than 1 billion emails resulting in 60 million orders over the past two years. According...

Why Aren't Emails Being Delivered?

Internet Marketers, we've got a problem. Emails aren't being delivered (well, not like they used to anyway). A new study out from Return Path reveals that only about 79 percent of permissioned email marketing messages are actually...

Predictive Email Solution for Financial Service Professionals

A new predictive email solution from Hearsay Social is helping financial services professionals to efficiently create, manage, send and track one-to-one emails to prospects. The solution, dubbed Hearsay Mail, is an addition to Hearsay...

Mobile Email Opens Decline Slightly

Mobile email opens and conversions declined in the UK in Q2 2015 according to new research from Movable Ink. The UK Consumer Device Preference Report for Q2 2015 shows that mobile devices accounted for 69 percent of all emails opened...

3% Drop in Mobile Email Conversions

Perhaps it was just a slow summer, but mobile email conversions in the U.K. drecrased compared to the previous quarter, according to research released recently by Movable Ink. Analyzing 30,000 emails in the retail sector, Movable Ink...

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