Email Experience

Advertising may get the investment and social may get you noticed, but email is what drives conversions. Learn how to make the most of this important channel.

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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Email Marketers Held Back by CPM-Based Pricing No Longer

For far too long, marketers have been paying for their email marketing initiatives on a CPM basis. That's beginning to change and none other Adobe is leading the way. In mid-November (2013), Adobe rolled out a new pricing structure...

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5 Ways to Win the Holiday Inbox Competition

Thanksgiving week is finally here, which means the majority of online retailers have hit send on at least the first round of their holiday email campaigns. And even though email has proven to be a top performing channel, retailers...

Value of a Click: Mobile vs Desktop

With a shortened holiday season in 2013, marketers are looking for any and every advantage. This year, the advantage will be given to those that effectively balance their mobile and desktop email intiatives. According to a new report...

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Using Giveaways to Generate Signups and Follows

If you've read anything about email marketing, you know the hardest part isn't hitting send, it's getting sign ups. It's a universal digital problem but there are some interesting approaches emerging which may offer...

Is Email Unstoppable?

Social media and search marketing still generate the most buzz among Internet professionals, but email's role in the enterprise certainly isn't abating in any sense. A new study out from The Radicati Group projects that the...

Responsive Design Adoption Dangerously Low Among Retailers

More than any time in the Web's digital history, this holiday season will be one defined most greatly by the use of smartphones and tablets in the consumer shopping experience. One of the main challenges for retailers today, and...

Add Quick Action Buttons to Gmail Emails

Google has expanded the functionality of its “Quick Action buttons”, allowing consumers to effortlessly take actions on new types of tasks without digging through an email message. The Quick Action feature presents clickable...

Build Responsive Emails with Ink

Marketers cannot control what devices their emails are read on, which means that all messages need to be optimized for mobile nowadays. But despite the fact that more than 40 percent of emails are opened on mobile devices, many marketers...

How to Dress Up Halloween Emails [Infographic]

Engaging customers through email – making them crawl back for more – is a tough, but necessary part of being an email marketer. Sometimes, however, brands don’t know their email initiatives are taking on “zombie...

Dress Up Those Drab Sales Emails with PointDrive

Sales people, love 'em or loathe 'em, remain an integral element in an enterprises' success. We invest quite a bit in these employees, and expect quite a lot out of them. The tools they are using however might be falling...

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Square Cash Service Lets Consumers Send Funds by Email

Square might be one of the most disruptive companies to come around in a long, long time. The payment solution, which began as a free credit card reader, expanded to offer solutions including Square Register, Square Market, Square...

Shopping Cart Abandonment and Digital Retail Recovery

With the 2013 holiday (and shopping) season fast approaching, Internet retailers are right to be concerned with the issue of cart abandonment - but much less than in years prior. Email marketing platform/service Listrak has released...

Open-Time Personalization Comes to Email

This week’s Shop.org summit in Chicago saw perfect weather, an abundant of booth goodies and innovation that makes one feel good about the direction e-commerce is headed. Perhaps the most intriguing announcement this editor heard...

What You Don't Know About Millennials

Eighty-six million strong, millennials are an important target this holiday season. Most marketers and retailers, however, don't know how to effectively engage this valuable demographic. For the majority, Campaigner 's recent...

7 Ways to Create "Gotta-Open-This-Email" Subject Lines

The old expression, “Don’t judge a book by its cover,” has no place in digital marketing. Everything is judged quickly and ruthlessly, especially when it comes to the subject line of your email campaigns. If it doesn’t...

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