Email Experience

Advertising may get the investment and social may get you noticed, but email is what drives conversions. Learn how to make the most of this important channel.

Know How Consumers See Your Emails

The total amount of emails that were sent and received every day across the world in 2013 was 182.9 billion . With such a massive amount of emails sent daily it is important for marketers to know how these emails are being seen in...

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Finding the Optimal Email Frequency

Email is the virtual workhorse of digital marketing and every Web worker knows it. But knowing how often and when to hit send is a common challenge email marketers face. Although there may not be a "right" answer when it...

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With Emma for Shopify, Retailers Send Email Based on Customer Data Changes

Email marketing software Emma announced an integration with e-commerce and retail platform Shopify. The integration lets Shopify retailers using Emma for email marketing sync their customer data to target key customers, track marketing...

Take an Email Selfie

Selfies aren’t just for social networks anymore – they are for email too. Digital marketing solutions provider Lyris has launched a service called the “ Email Selfie ,” which is a self-assessment tool that helps...

Get Dynamic with Email Revenue Generation

A new ad serving technology is being released that enables publishers to include text-based advertising into emails dynamically. ReachDynamics allows publishers to place contextually-targeted ads in transactional and marketing emails...

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Are Email Win-Back Campaigns Worth It?

The science of email marketing. Sounds like a college course doesn’t it? Email plays a vital role in a company’s overall marketing strategy. In order to obtain the best results marketers must stay up to date with trends...

Mix and Match: 5 Tips to Understanding Your Customers’ Style

By Jeffrey Cody, Campaigner Everyone loves a finely tailored suit, but that doesn't mean everyone is a fashion expert. That said, the correlations between email marketing and personal style are too obvious to ignore. Email marketing...

Another Foray into A/B Split Email Testing

Testing an email marketing campaign is a tedious, often stressful, task. Having to decide which platform to use doesn’t make the process any easier. Campaigner , a paid email marketing software service, has announced the release...

Responsive Emails, Not Such an Easy Decision

Creating emails that are aesthetically pleasing on mobile devices is no easy task. For that reason, responsive emails are a tempting alternative to their non-responsive counterparts. However, the decision between the two is not so...

Marketers Get Help with Responsive Email

There are few things that enrage savvy marketers more than when meticulously planned campaigns don't reach the end-user as planned. Much to marketers' delight, GraphicMail has announced the release of their new Email Creator...

Media Consumption of Millennials

Email marketing service and solution provider AWeber has announced the release of its new digital research tool Generation MEdia. The interactive research tool provides users with access to more than 90 million data points, culled...

5 Effective Email Strategies for Retailers (Part Two)

Email is a key component in most retailers’ digital marketing strategies – and for good reason. This channel helps to not only retain, convert and engage customers, but it can also be used to nurture relationships and obtain...

5 Effective Email Strategies for Retailers (Part One)

Internet retailers cannot overlook the value of email. A Radicati Group study predicts that the total number of email users worldwide will grow to more than 2.7 billion by year-end 2017, with revenue hitting $20.4 billion. This still...

Scarcity Tactics in Email Marketing

A new email marketing solution has emerged and it's already positioned itself to "scare" up some business. ROEmails, created by marketing software developer WebNova, is a free software solution that aims to help email...

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IBM Advanced B2B & B2C Capabilities with Silverpop

In one of the biggest marketing automation plays of the year so far, IBM has announced an agreement to acquire Silverpop, a software provider of cloud-based personalization solutions. "The acquisition of Silverpop turbocharges...

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