Email Experience

Advertising may get the investment and social may get you noticed, but email is what drives conversions. Discover recent digital developments and practical expert guidance in the Website Magazine Email Experience weblog.

Marketers Inundate Consumers with Email Around the Holidays

Even as email open rates are falling, the proportion of brands sending "holiday-themed" emails is on the rise. SUBSCRIBE to Website Magazine & Accelerate 'Net Success A new study from Yes Lifecycle Marketing revealed...

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What motivates email recipients to click?

A recent survey from email service provider MailJet indicates that, at least for UK Internet users, it's the personalization that seems to be the most influential attribute when it comes to getting email clicks. That doesn't...

Weekend Warrior: Drive Re-Engagement with Education-Focused Emails

Today's software solutions - those designed for both e-commerce merchants or publishers - make it much simpler (either at the core or through integrations) to keep customers engaged and often that is achieved by taking greater...

Workflow Matters: Tips to Improve Email Production

Whether it's how we label and save images on our work computers or how emails are coded and checked, processes matter because they save time and help keep everything consistent. Litmus and Movable Ink teamed up to create an infographic...

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Gold-Winning Email Strategies

The Olympics have once again captured the world's attention, but marketers are forever scrambling to get their audiences engaged and can learn a thing or two from the games. For those looking to improve their marketing strategies...

20% Of Emails Not Delivered

New research from Return Path reveals that just 79 percent of legitimate commercial emails worldwide reach their intended target with the remaining ending up in spam folders or blocked entirely. SUBSCRIBE to Website Magazine &...

Marketing Automation; Everybody's Doing It

Email and online marketing platform GetResponse , which boasts some 350,000 customers in 182 countries, recently announced a beta release of its own marketing automation solution. Marketers will be able to build automated campaigns...

Email Success Strategies for the Long Term

Email is a powerful tool in the digital marketing toolbox, but like most other promotional mechanisms, it can be misused and abused by brands. With an eye to the future, however, and a commitment to ensuring a useful and positive experience...

Optimize the Journey: Developing a Conversion Path of Least Resistance

E-commerce enterprises (and the Web workers they employ) know an incredible amount about their digital visitors - if not, they should start an ongoing process of learning and discovery right away. Purchasing habits, personal preferences...

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Marketing Tips from the Presidential Race

With so many screens (tablet, desktop, mobile) and channels (email, search, social, direct) in play this presidential election, it's safe to say this presidential race is much different than in the past. For some help deciphering...

Christmas In July: How to Get a Head Start on Holiday Email Marketing

By EJ McGowan, Campaigner It’s the middle of summer, but savvy marketers are already thinking about fall and winter – Black Friday and other holiday retail events, that is. The holiday season provides many retailers with...

Red, White & Better Off Forgetting July Fourth Emails

Most of us are looking forward to the three-day weekend and celebrating the country we call home, but email marketers are better off not including Independence Day - or any variation of it - in their email campaigns this week. Data...

Campaign Monitor Unveils New App Store & Partner Program

Email marketing provider Campaign Monitor has unveiled a new App Store and certified partner program. The partner program includes tools and resources for partners and developers to build apps that work with Campaign Monitor. In fact...

Email Revenue Still Strong, Data Access Not So Much

Despite display, social and mobile accounting for many digital clicks for a company, email still generates the highest revenue of all marketing channels according to a 2016 survey from MessageGears . Respondents - the majority of which...

The Cost of Email Fraud

New Return Path data is shedding light on email fraud, revealing that subscribers are less likely to trust a brand following a phishing attack, with read rates dropping by up to 18 percentage points on Gmail and 11 percentage points...

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