Email Experience

Advertising may get the investment and social may get you noticed, but email is what drives conversions. Discover recent digital developments and practical expert guidance in the Website Magazine Email Experience weblog.

Weebly Unveils Email Marketing Service

Website building platform Weebly is expanding its service offerings, as the company has unveiled a new email marketing service called Promote. With Weebly Promote , users can build email campaigns that are directly integrated with...

Responsive Email Development with MJML.io

Email is the workhorse of the digital toolbox. Not only does it routinely outperform other channels, it's less expensive and more efficient. The increase of mobile usage has been a challenge for senders however as smartphones have...

Desktops Still Important for Email Conversions

Last year ended on a high note for the email industry, with data from Movable Ink’s 2015 Consumer Device Report revealing that retail mobile opens spiked as high as 90 percent during the weeks leading up to Christmas. The highlight...

An Unlikely Romance: Social Media and Email Marketing

:: By EJ McGowan, Campaigner :: Tis the season for chocolate, flowers and…social integration? With love in the air, many email marketers are focused on strengthening relationships with their contacts and wooing back customers...

Gmail's Newest Update & Its Impact on Email Marketing [A Q&A with Yesmail]

Retailers spent much of the holiday season optimizing and testing email campaigns to stand out in crowded inboxes. Following the busy shopping months, Gmail has provided its users a much-needed update that should bode well for marketers...

The State of Email Marketing in 2016

A new study from Campaigner is shedding light on trends within the email marketing industry and is making predictions for 2016. The marketing trends study found that although marketers have been benefiting from social integrations...

Email's Role in Effective Content Marketing

With content marketing as big as it currently is, many marketers are looking at how to effectively repurpose their content within email as well as use the channel to drive more clicks to their work. In fact, according to Yesmail's...

Make One-to-One Emails Personal

Each member of your email list is unique and so each message they receive must be unique too. Fortunately, there are many great examples of the positive effect of personalization and just as many tools to guide your enterprise to 'Net...

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3-Step Guide to Celebratory Email Marketing

There are many things people look forward to on their birthdays, but not all of them include candles or gift wrap. Birthday emails, for example, are one of the unexpected surprises that most consumers find in their inbox on or around...

All About the Leads; GetResponse Offers New Webinar Platform

Email marketing platform GetResponse has added webinars to its suite of email marketing and marketing automation features, potentially providing enterprises with an additional opportunity to engage their audience of customers and prospects...

Better Email Experience for Biz

SUBSCRIBE to Website Magazine & Accelerate 'Net Success Email marketing service SendGrid recently launched a new feature set that should give marketers even greater control over their content. SendGrid actually launched a content...

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Accelerate Email Success in 2016

There's no more valuable digital channel to Web professionals than that of email and enterprises are sending more than ever before - and they are getting better at it too. Experian Marketing Service's "Quarterly Email...

Snowball Your Email Campaigns Into 2016

:: Amy McNeil, Yesmail :: With Thanksgiving, Black Friday and Cyber Monday behind us, many email marketers fall into thinking the year is over. Although most of Q4 has passed, the final weeks of December remain valuable for brands...

5 Email Marketing Resolutions to Ensure Success in 2016

:: By E.J. McGowan, Campaigner :: Ah, the beginning of another year is right around the corner. With the holiday chaos nearly behind us, it’s time to look ahead and make plans to get the most out of 2016. For a marketer, the...

Movable Ink Helps Retailers Stay Relevant in the Inbox

Movable Ink reached a milestone over the Thanksgiving shopping weekend. Accoring to data pulled from eDataSource, Movable Ink powered 88 percent of all contextual emails sent by retail brands on Cyber Monday, which ComScore revealed...

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