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As Web workers, we knew the time would come when email open rates on mobile devices surpassed their desktop counterpart. A lot of us, however, didn’t know it would be this soon. Findings from Return Path ’s newest mobile...
Email remains one of the most important avenues for marketers trying to reach relevant customers on the Internet. However, the Web is (always) evolving, and the best practices of yesterday don’t necessarily hold up as well as...
Email service provider YesMail, an InfoGroup company, announced several new features designed to aid marketers in their efforts to improve relevancy and generate better results. The most notable improvement is YesMail’s Personalization...
If you’re using email marketing to promote your digital presence, know that all senders have serious issues to contend with - none more significant than inbox placement. According to Return Path’s recently released Email...
The use of “Thanks” or “Thank you” isn’t just polite, it’s also good business. A study of 875 million messages from marketing automation provider Eloqua found that the use of those words resulted...
Engage consumers with live and relevant email content via a new feature from email marketing service provider StreamSend. The Embed Anything Widget has been added to the company’s free social marketing tool suite, StreamSend...
Email marketing platform MailChimp added another integration using their Open API in QuickChimp. Using the Mailchimp API, users will be able to create multiple subscription forms, each with customizable settings and designs. The Quickchimp...
Email marketing vendor Pinpointe is continuing its appeal to the “business class” with the adoption and integration of PowerMTA , an email transfer agent from Port25 Technologies that will help medium-sized enterprises...
Small business email marketing service Benchmark Email just released a free app for the iPhone and iPad in the iTunes App Store that will let businesses create entire email marketing campaigns from a mobile device. The app makes it...
Email marketing solutions provider Listrak has launched its Modal Acquisition solution, which helps online retailers acquire new email subscribers from website visitors. Email is an important part of online marketing, especially since...
The BriteVerify email verification solution just announced its latest platform aimed at companies that build and maintain email marketing databases. This new service will provide simple, fast and, most importantly, accurate verification...
Email marketing vendor Pinpointe has recently announced information about the company’s successful 2011, claiming that its customer loyalty base increased by more than 60 percent. According to the company, 16 percent of new customers...
Mailchimp has announced an integration with email advertising network LaunchBit. The integration will streamline the process of connecting high quality email publishers and advertisers so that companies can reach niche markets through...
MailChimp has announced an integration with Viewbix, a company that adds interactive apps to videos in order to create an actionable viewing experience. The new integration will allow Viewbix users to leverage the power of MailChimp...
Online form-building service Formstack and email marketing solutions provider Constant Contact have partnered to launch an in-product integration that enables Constant Contact users to create and insert online forms directly into their...
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