Email Experience

Advertising may get the investment and social may get you noticed, but email is what drives conversions. Learn how to make the most of this important channel.

5 Critical Rules for SEO Success in 2014

:: By Martin Laetsch, Act-On :: The major search engines win or lose market share by the quality of the results they deliver for searchers; this is why they continually fine-tune their algorithms to increase the quality of their organic...

Digital Marketers Get Agile with Email Campaigns at Movable Ink

Email marketing might be incredibly effective, but if you're not careful, it can also be incredibly resource intensive. The planning, designing, deployment and measurement of campaigns can be overwhelming but there are technologies...

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Gmail Testing a Visual Promotions Tab

Google wants the inbox to be a lot more visual. In fact, the company is trying out a new version of Gmail that lets users view the Promotions tab through a visual, grid layout. Users that are part of the test will be able to see images...

Internet Retailers Leverage These 3 Tactics to Keep Users Coming Back

Every single internet retailer has the same problem - keeping users returning to their website and ultimately buying more. Since it's less expensive (and more profitable) to retain rather than acquire, let's address three practical...

Campaigner Focuses on High-Volume Senders

The newest version of Campaigner’s Email Marketing for Professionals solution, which is specifically designed for Internet retailers and other high-volume senders, is now available to the public. The solution offers a variety...

Pluck Reaches Out with Programmatic, Personalized Email

It's not easy to maintain and manage the attention of an online audience but today's savviest 'Net professionals know to turn to tools and solutions to bring their community back into the digital conversation. Demand Media's...

One Step Closer to Digital Nirvana

When you can make two channels work together, you're one step closer to digital nirvana. Social marketing SaaS solution Offerpop is now offering an integration between its social marketing platform and Experian Marketing Service...

The Recipe to Subject Line Success

The search for the perfect email subject line may finally be over, as a new study from Retention Science is shedding light on what attributes result in the highest open rates for marketers. The study, which analyzed more than 260 million...

The Fight Against Email Spam Heats Up

The battle against fraud and spam has heated up, as IT security provider Kaspersky Lab and email intelligence company Return Path have teamed up to fight against international fraud together. The companies have agreed on a framework...

Email Marketers Win with Personalization

Personalization is key when it comes to email marketing, as a new study reveals that personalized emails actually generate six times higher transaction rates and revenue per email than non-personalized messages. Experian Marketing...

Are You Awesome @ Email Marketing?

If you send any email whatsoever (transactional or marketing), then you're going to want to check out the latest report from YesMail Interactive which provides recent benchmarks on open and click rates. YesMail indicated that despite...

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Sectors at Risk for Email-Based Cyberattacks

Some verticals are just more prone to attacks than others according to a data from Agari, a security solution that detects and prevents cyberthreats. Agari's Q4 Email TrustIndex report, which culled data from more than one trillion...

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Gmail Users are the Most Engaged Among the Big 4

Even with all the changes that Google has made to their Gmail service (from allow images automatically to introducing a tabbed inbox), new research suggests that Gmail has the most engaged user base among the four major email providers...

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Email Marketing and Campaign Promises [Infographic]

For those of you who don't have an upcoming three-day weekend, you may have forgotten that Monday is Presidents' Day. You may have even failed to make the connection between past presidents, and our current commander in chief...

Email Remarketing Proves Successful for Lenovo

For Internet retailers, there are few things worse than an abandoned shopping cart, as it represents a sale that was lost during the customer’s final decision-making moments. In order to minimize abandoned shopping carts, popular...

A Pin-Worthy Personalization Idea

Did you know that 47 percent of online consumers have made a purchase based on merchandise they saw on Pinterest? This figure from BlogHer, is one reason why email marketing services provider Listrak recommends a "social Saturday"...

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