Email Experience

Advertising may get the investment and social may get you noticed, but email is what drives conversions. Discover recent digital developments and practical expert guidance in the Website Magazine Email Experience weblog.

5 Email Metrics Begging to Be Tracked

:: By Neil Berman, Delivra :: It’s no secret that a successful email marketing campaign can significantly impact several areas of a business, from sales to lead generation to brand awareness. Email’s ability to help companies...

#WebTechWatch; Attendize, TextoGrafo, and More

Welcome to another edition of Website Magazine's Web Tech Watch series, a special roundup profiling some of the most interesting and inspiring Web-related technologies, tools, products and services our editors have come across...

Retargeting for Email Marketers with SendRoll

Advertising technology solution AdRoll is bringing retargeting to the email channel. Digital marketers have long relied on email because it's less expensive than alternatives and provides an incredibly detailed amount of measurability...

Responsive Email Drives Higher CTO Rates

If you send email to your customers and prospects, it better look great on mobile devices or engagement will suffer. A new report out from Yesmail, " Do or Die: The Implications of Ignoring Responsive Design ," reveals that...

Weebly Unveils Email Marketing Service

Website building platform Weebly is expanding its service offerings, as the company has unveiled a new email marketing service called Promote. With Weebly Promote , users can build email campaigns that are directly integrated with...

Responsive Email Development with MJML.io

Email is the workhorse of the digital toolbox. Not only does it routinely outperform other channels, it's less expensive and more efficient. The increase of mobile usage has been a challenge for senders however as smartphones have...

Desktops Still Important for Email Conversions

Last year ended on a high note for the email industry, with data from Movable Ink’s 2015 Consumer Device Report revealing that retail mobile opens spiked as high as 90 percent during the weeks leading up to Christmas. The highlight...

An Unlikely Romance: Social Media and Email Marketing

:: By EJ McGowan, Campaigner :: Tis the season for chocolate, flowers and…social integration? With love in the air, many email marketers are focused on strengthening relationships with their contacts and wooing back customers...

Gmail's Newest Update & Its Impact on Email Marketing [A Q&A with Yesmail]

Retailers spent much of the holiday season optimizing and testing email campaigns to stand out in crowded inboxes. Following the busy shopping months, Gmail has provided its users a much-needed update that should bode well for marketers...

The State of Email Marketing in 2016

A new study from Campaigner is shedding light on trends within the email marketing industry and is making predictions for 2016. The marketing trends study found that although marketers have been benefiting from social integrations...

Email's Role in Effective Content Marketing

With content marketing as big as it currently is, many marketers are looking at how to effectively repurpose their content within email as well as use the channel to drive more clicks to their work. In fact, according to Yesmail's...

Make One-to-One Emails Personal

Each member of your email list is unique and so each message they receive must be unique too. Fortunately, there are many great examples of the positive effect of personalization and just as many tools to guide your enterprise to 'Net...

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3-Step Guide to Celebratory Email Marketing

There are many things people look forward to on their birthdays, but not all of them include candles or gift wrap. Birthday emails, for example, are one of the unexpected surprises that most consumers find in their inbox on or around...

All About the Leads; GetResponse Offers New Webinar Platform

Email marketing platform GetResponse has added webinars to its suite of email marketing and marketing automation features, potentially providing enterprises with an additional opportunity to engage their audience of customers and prospects...

Better Email Experience for Biz

SUBSCRIBE to Website Magazine & Accelerate 'Net Success Email marketing service SendGrid recently launched a new feature set that should give marketers even greater control over their content. SendGrid actually launched a content...

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