Email Experience

Advertising may get the investment and social may get you noticed, but email is what drives conversions. Learn how to make the most of this important channel.

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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7 Ways to Create "Gotta-Open-This-Email" Subject Lines

The old expression, “Don’t judge a book by its cover,” has no place in digital marketing. Everything is judged quickly and ruthlessly, especially when it comes to the subject line of your email campaigns. If it doesn’t...

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Email Journey Tracking in a Multi-Device World

How much do you know, I mean really know, about how your email initiatives are influencing online sales? If you're like the majority of email marketers, the answer is not enough. A new tool from email strategy and marketing technology...

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Small Biz Must Go Mobile

Mobile is one of the hottest topics in tech right now, yet many small businesses are still not leveraging this technology according to a recent Constant Contact study . Part of the reason for this lack of adoption is that SMB owners...

It's Getting Personal with the Cloud

Salesforce users will see some direct benefit from the cloud-based CRM providers acquisition of ExactTarget starting in early 2014. ExactTarget recently unveiled its predictive analytics capabilities for the SalesForce ExactTarget...

Ecommerce Email Sees Diminishing Returns

As Internet retailers prepare for the upcoming holiday shopping season, understanding how to assess the value of customer segments proves useful. Monetate’s latest Ecommerce Quarterly report lends a virtual hand in this regard...

Tabs Make Inbox Management Easier for Millennials

Gmail’s new tabbed inbox has changed the way messages are delivered to subscribers, and while this has aggravated some email marketers, a new survey shows a positive adoption of the new mailbox format among millennials. The study...

Deliver RSS by Email with StreamSend

Internet professionals are always looking for ways to achieve greater results with less effort. One way to do that is to blog content into email newsletter content. But who wants to address all the design and delivery issues associated...

Holiday Prep with Responsive Email Design

:: By Seamas Egan, Campaigner :: It’s no secret that today’s modern consumers are more mobile-dependent than ever before. Whether they’re checking social media updates while in line at the grocery store, or accessing...

Rewarding Email Recipients for Loyalty (and Clicks)

Loyalty and engagement platform Punchtab announced a rather interesting integration with ExactTarget which will provide marketer with the ability to reward email list recipients for opening, clicking, and forwarding emails and newsletters...

Tabbed Inbox Threatens Email Sender Open Rates

Google is slowly introducing a feature into Gmail which has the potential to dramatically change email marketing as your enterprise and its recipient list know it. Gmail's new "tabbed inbox" automatically seperates and...

Holiday Prep: Mobile Email (INFOGRAPHIC)

With the busiest shopping season of the year officially kicking off in less than six months (Black Friday is Nov. 29), retailers need to focus on getting their holiday campaigns prepared so that they can stay a step ahead of the competition...

Mobile Marketers “Unsophisticated” Says Strongmail

Strongmail is asserting that mobile marketers just don’t stack up in the sophistication department. According to results from the email marketing solution provider’s new survey, at least half (44 percent) are still strumming...

Email Volume Up 11%; What About Open Rates?

The overall volume of email increased over 11 percent in the first quarter of 2013 (year-over-year from Q1 2012) according to a new benchmarking report released from Experian Marketing Services. According to Experian, multichannel...

Quick Actions Come to Gmail; Email Marketers Elated

Users of Google's Gmail service have a new feature at their disposal called Quick Actions. The feature enables Gmail users to perform "actions" from within their inbox without the need to actually open the email at all...

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Trigger Direct Mail on Digital Engagement

Email strategy and marketing firm Email Aptitude released Outbox Logic today, functionality which enables retailers to create automated direct mail triggers based on the digital behavior of any customer data point. For example, Internet...

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