Email Experience

Advertising may get the investment and social may get you noticed, but email is what drives conversions. Learn how to make the most of this important channel.

5 Critical Rules for SEO Success in 2014

:: By Martin Laetsch, Act-On :: The major search engines win or lose market share by the quality of the results they deliver for searchers; this is why they continually fine-tune their algorithms to increase the quality of their organic...

Manage Email Campaigns On Mobile with New CakeMail App

Keeping up with email campaigns is a cakewalk, thanks to a new mobile app from email marketing solution provider CakeMail . The company has launched a free mobile app for iOS and Android devices, which allows users to manage and track...

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Tips, Ideas & Strategies to Create A Great Marketing Plan

:: By Alex Genadinik, Problemio :: This article is an attempt to compile all marketing strategies that actually work, that should be a part of your marketing plan. These marketing plan tips come directly from businesses which have...

Personalized Marketing Connects with Customers

Today's consumer expects (sometimes demands) that retailers will show them something they’ll like. To do that of course, these modern merchants need to use data and create a comprehensive view of their customer in order to...

Last-Minute Holiday Marketing Email Tips – It’s Not Too Late!

It's inevitable that some of your company's current and prospective buyers are making a mad dash to secure last-minute gifts. There may be no better way to reach these procrastinators than to email them a product, offer or...

Gmail Showing Images Automatically; Is This a Good Thing for Marketers?

Email marketers have had a long-time, tenuous, love-hate relationship with images, and as of this week, it has seemingly become even more complicated. Google has announced that Gmail users will no longer have to select "display...

Rated: 15 Thanksgiving Day Subject Lines

Cyber Monday is for e-commerce merchants and Black Friday is for traditional merchants. Thanksgiving, however, is for email service providers. Online retailers sent an average of 5.3 emails in the five days between Thanksgiving and...

Email Marketers Held Back by CPM-Based Pricing No Longer

For far too long, marketers have been paying for their email marketing initiatives on a CPM basis. That's beginning to change and none other Adobe is leading the way. In mid-November (2013), Adobe rolled out a new pricing structure...

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5 Ways to Win the Holiday Inbox Competition

Thanksgiving week is finally here, which means the majority of online retailers have hit send on at least the first round of their holiday email campaigns. And even though email has proven to be a top performing channel, retailers...

Value of a Click: Mobile vs Desktop

With a shortened holiday season in 2013, marketers are looking for any and every advantage. This year, the advantage will be given to those that effectively balance their mobile and desktop email intiatives. According to a new report...

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Using Giveaways to Generate Signups and Follows

If you've read anything about email marketing, you know the hardest part isn't hitting send, it's getting sign ups. It's a universal digital problem but there are some interesting approaches emerging which may offer...

Is Email Unstoppable?

Social media and search marketing still generate the most buzz among Internet professionals, but email's role in the enterprise certainly isn't abating in any sense. A new study out from The Radicati Group projects that the...

Responsive Design Adoption Dangerously Low Among Retailers

More than any time in the Web's digital history, this holiday season will be one defined most greatly by the use of smartphones and tablets in the consumer shopping experience. One of the main challenges for retailers today, and...

Add Quick Action Buttons to Gmail Emails

Google has expanded the functionality of its “Quick Action buttons”, allowing consumers to effortlessly take actions on new types of tasks without digging through an email message. The Quick Action feature presents clickable...

Build Responsive Emails with Ink

Marketers cannot control what devices their emails are read on, which means that all messages need to be optimized for mobile nowadays. But despite the fact that more than 40 percent of emails are opened on mobile devices, many marketers...

How to Dress Up Halloween Emails [Infographic]

Engaging customers through email – making them crawl back for more – is a tough, but necessary part of being an email marketer. Sometimes, however, brands don’t know their email initiatives are taking on “zombie...

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