Email Experience

Simple Steps to Engaging Webinars

'Net Features : wm-email — Tue, 07 May 2013 18:23:00 GMT

Webinars can be part of the marketing arsenal for even the most early-stage businesses, because it can build brand awareness, email lists and more. Software and delivery technology has changed, putting Web-based seminars within reach of a wider group...(read more)

Fight Phishing with Return Path

'Net Features : wm-email — Thu, 02 May 2013 17:49:00 GMT

The reputational cost to a brand as a result of a phishing attack is approximately $1900 per infected user, according to a Cisco report . Can you afford that? Return Path, an email intelligence company, recently announced a solution to help brand marketers...(read more)

Email Campaigns Get Collaborative at MailChimp

'Net Features : wm-email — Tue, 30 Apr 2013 16:25:00 GMT

Email marketers understand the numerous company departments that must be involved with each and every campaign send - including business executives, sales personnel, designers and marketers. These Web professionals collaborate on content, segmentation...(read more)

How do Your Email Metrics Compare?

'Net Features : wm-email — Mon, 29 Apr 2013 16:52:00 GMT

The reason that email marketing has remained a mainstay in the digital promotion toolbox is that, besides it working really well for almost every size enterprise, it is incredibly measureable. And when you can measure it, you can manage it (and monetize...(read more)

Weather-Based Email Triggers

'Net Features : wm-email — Wed, 24 Apr 2013 15:30:00 GMT

Does the weather affect how much you sell on a given day? Well of course it does - your customers wouldn't be human if that weren't the case! When it rains, sleets, snows, hails, or is exceedingly hot, you can count on buyers staying in the dry...(read more)

Email Links Increase Traffic on Travel Sites

'Net Features : wm-email — Fri, 19 Apr 2013 19:45:00 GMT

Email has been a good marketing tool for the travel industry, according to a new report from iPerceptions . The Voice of Customer (VoC) analytics provider has released its Online Satisfaction and Experience in the Hospitality Industry report for Q4 of...(read more)

CRM for Sales: Tylr Mobile Connects the Inbox to Salesforce

'Net Features : wm-email — Thu, 18 Apr 2013 11:19:00 GMT

New technology from Tylr Mobile is helping connect salespeople’s inboxes with CRM data while on the go. The technology, dubbed WorkinBox , is essentially an iOS app that connects to Salesforce. The mobile email solution allows salespeople to prioritize...(read more)

Merchants Fail to Capitalize on Purchase-Related Data

'Net Features : wm-email — Wed, 17 Apr 2013 15:25:00 GMT

Site and shopper data is very valuable to merchants, so why are many not taking advantage of it? A recent Bronto Software and RSR Research report reveals that even though there’s plenty of consumer intent data produced during each stage of the buying...(read more)

eWay Direct Gets Fathead

'Net Features : wm-email — Tue, 16 Apr 2013 16:10:00 GMT

Fathead’s wall graphics (you’ve seen the commercials , think Green Bay’s Clay Matthews coming out of the wall), are big, but the company’s customer acquisition goals are bigger. In order to generate highly qualified online customers...(read more)

Autoresponders 2.0 from GetResponse

'Net Features : wm-email — Tue, 09 Apr 2013 08:00:00 GMT

Email marketing provider GetResponse has released several enhancements it its Autoresponders feature. The new product, aptly named AutoResponders 2.0, actually replaces GetRespones’ previous “Follow-Ups” feature. The new feature includes...(read more)

The Five Myths of Lead Generation

'Net Features : wm-email — Thu, 28 Mar 2013 18:30:00 GMT

By Jeffrey Cody, Senior Marketing Manager, Campaigner ® Myths, folk tales and urban legends make for entertaining storytelling, and can even teach a lesson or two. But when it comes to the real business of lead generation, myths and misperceptions...(read more)

Email Insights for Small & Mid-Sized Businesses

'Net Features : wm-email — Wed, 27 Mar 2013 18:05:00 GMT

A new report from iContact is shedding light on how small and mid-sized businesses use email as a marketing strategy. The Small and Midsize Business Email Marketing Survey 2013 Report , which was commissioned by iContact and was conducted by Edge Research...(read more)

Triggered Messaging Triggers Positive Results

'Net Features : wm-email — Tue, 26 Mar 2013 16:15:00 GMT

Triggered messaging is the newest trend in email, because a new report from Epsilon reveals that this marketing technique has seen 73 percent growth year over year. In fact, the Q4 2012 Email Trends and Benchmark report shows that triggered messages accounted...(read more)

Preview Email Campaigns for Greater Performance with Pinpointe

'Net Features : wm-email — Tue, 19 Mar 2013 18:30:00 GMT

The inability to know how all of an email’s recipients will see the content once it’s been sent has to be one of the greatest challenges for email marketers, as they have to try to devise a newsletter design that will work effectively on the...(read more)

Get a Better Newsletter By Curating Content

'Net Features : wm-email — Mon, 18 Mar 2013 23:00:00 GMT

Coming up with good content for your email newsletters can be a real pain for busy business owners, and even some marketers, but it’s such an integral part of many online marketing campaigns that it certainly can’t be abandoned altogether...(read more)