Email Experience : ecommerce

Consumers Will Buy From Email

'Net Features : wm-email — Mon, 18 Mar 2013 17:30:00 GMT

Mobile email is playing an important role in the success of e-commerce retailers’ marketing initiatives and new research from email marketing service Blue Hornet, a division of Digital River, shows just how much. The 2013 Consumer Views of Email...(read more)

E-Commerce Email: Converting the Customer

'Net Features : wm-email — Mon, 28 Jan 2013 20:25:00 GMT

Cart abandonment is among the most frustrating problems that e-commerce merchants face, and unfortunately, it happens way too often. In fact, 80 percent of online shoppers have placed an item in a shopping cart and left the site without making a purchase...(read more)

E-Commerce Email: Welcoming the Customer

'Net Features : wm-email — Mon, 21 Jan 2013 20:35:00 GMT

The World Wide Web of 2013 provides online retailers with a variety of options for reaching customers – from social networks to digital advertisements. Yet one tool tends to outperform the rest – email. In fact, a recent study from marketing...(read more)

Reviews Come to Listrak Emails

'Net Features : wm-email — Tue, 15 Jan 2013 18:30:00 GMT

Online retailers know how important product reviews are to digital shoppers, which is why Listrak has brought ratings and reviews to email. The company’s new Ratings and Reviews solution automatically incorporates a merchant’s best reviews...(read more)

Email for Merchants with Miva Merchants and MailChimp

Pete Prestipino — Thu, 02 Feb 2012 16:36:00 GMT

Email marketing service MailChimp has released a new integration module for the Miva Merchant platform which enables sellers to add an email newsletter signup form.

The module features several different designs, provides access to the code for customization purposes, and enables store owners to add an option for customers to opt-in to receive newsletters during the checkout process.

The MailChimp module, which is free to Miva Merchant users, also provides full MailChimp eCommerce360 functionality which tracks conversions of a email campaigns and shows merchants a measure of peformance in terms of generating sales and revenue.

Integration and Future of the ESP

Pete Prestipino — Fri, 25 Nov 2011 14:00:00 GMT

Email service provider GraphicMail recently announced an integration with CRM software provider SalesForce and ecommerce platform OpenCart.

GraphicMail is following a trend among those in the email marketing space of integrating with other platforms to help get their clients the most of their email and mobile marketing efforts.

The new GraphicMail plug-in with Salesforce provides integration between the two systems, allowing the email application and the cloud-based CRM to interact (one-way contact list synchronization) and create contact forms that send information from GraphicMail directly to users’ Salesforce accounts. After each email send, GraphicMail will also send data including information on open-rates, click-through rates, bounce-rates and unsubscribe data back to Salesforce.

GraphicMail's OpenCart plug-in allows customers to sign up for email newsletter campaigns during the online shopping process which can then be used as a segmentation tool to send targeted messages by grouping subscribers that share characteristics; such as product preferences and purchase history.

It's been a busy year for the Graphicmail team who released an iPhone app, plugins for the big three open source CMS and blogging platforms in Wordpress, Joomla and Drupal, and supports synchronization with Outlook.