Email Experience : eloqua

Eye-Opening Email Marketing Stats

'Net Features : wm-email — Mon, 10 Dec 2012 19:30:00 GMT

Email remains one of the most important avenues for marketers trying to reach relevant customers on the Internet. However, the Web is (always) evolving, and the best practices of yesterday don’t necessarily hold up as well as we approach 2013. Add...(read more)

In Email Marketing, Remember Your Manners

'Net Features : wm-email — Mon, 26 Nov 2012 20:30:00 GMT

The use of “Thanks” or “Thank you” isn’t just polite, it’s also good business. A study of 875 million messages from marketing automation provider Eloqua found that the use of those words resulted in a higher open rate...(read more)