Email Experience : email marketing

Inside the Mind of Email Unsubcribers

'Net Features : wm-email — Wed, 22 May 2013 09:50:00 GMT

Email can be a tricky marketing practice. It’s not just about the focus your enterprise puts on deliverability, or the quality of the content, or how snappy your subject line is – it’s usually a combination of many of these… and...(read more)

Email Campaigns Get Collaborative at MailChimp

'Net Features : wm-email — Tue, 30 Apr 2013 16:25:00 GMT

Email marketers understand the numerous company departments that must be involved with each and every campaign send - including business executives, sales personnel, designers and marketers. These Web professionals collaborate on content, segmentation...(read more)

How do Your Email Metrics Compare?

'Net Features : wm-email — Mon, 29 Apr 2013 16:52:00 GMT

The reason that email marketing has remained a mainstay in the digital promotion toolbox is that, besides it working really well for almost every size enterprise, it is incredibly measureable. And when you can measure it, you can manage it (and monetize...(read more)

Weather-Based Email Triggers

'Net Features : wm-email — Wed, 24 Apr 2013 15:30:00 GMT

Does the weather affect how much you sell on a given day? Well of course it does - your customers wouldn't be human if that weren't the case! When it rains, sleets, snows, hails, or is exceedingly hot, you can count on buyers staying in the dry...(read more)

Triggered Messaging Triggers Positive Results

'Net Features : wm-email — Tue, 26 Mar 2013 16:15:00 GMT

Triggered messaging is the newest trend in email, because a new report from Epsilon reveals that this marketing technique has seen 73 percent growth year over year. In fact, the Q4 2012 Email Trends and Benchmark report shows that triggered messages accounted...(read more)

Preview Email Campaigns for Greater Performance with Pinpointe

'Net Features : wm-email — Tue, 19 Mar 2013 18:30:00 GMT

The inability to know how all of an email’s recipients will see the content once it’s been sent has to be one of the greatest challenges for email marketers, as they have to try to devise a newsletter design that will work effectively on the...(read more)

Revenue Per Email Increases 30 Percent

'Net Features : wm-email — Mon, 11 Mar 2013 16:59:00 GMT

Digital enterprises aren't just sending more email, they are generating more revenue from it according to Experian Marketing Services' latest email benchmark report. Experian found that revenue per email increase 8 percent in Q4 2012 compared...(read more)

IE Rules Web-Based Email; Are You Testing?

'Net Features : wm-email — Tue, 26 Feb 2013 16:00:00 GMT

Research released late last month from Litmus indicates that most business and consumer users are actually accessing Web-based email through an IE browser. According to Litmus, a provider of email testing and analytics tools, Internet Explorer continues...(read more)

Email Segmentation for Retailers

'Net Features : wm-email — Mon, 11 Feb 2013 17:55:00 GMT

Email segmentation is clearly one of the most powerful tactics available to marketers today. For retailers however, it's proving an absoutely essential practice - those that do, perform well, And those that avoid the practice, simply don't. Website...(read more)

Eye-Opening Email Marketing Stats

'Net Features : wm-email — Mon, 10 Dec 2012 19:30:00 GMT

Email remains one of the most important avenues for marketers trying to reach relevant customers on the Internet. However, the Web is (always) evolving, and the best practices of yesterday don’t necessarily hold up as well as we approach 2013. Add...(read more)

Powering Interaction with Email Marketing Optimization

'Net Features : wm-email — Wed, 28 Nov 2012 02:02:00 GMT

Email service provider YesMail, an InfoGroup company, announced several new features designed to aid marketers in their efforts to improve relevancy and generate better results. The most notable improvement is YesMail’s Personalization Ready Models...(read more)

Inbox Placement Declines (Again)

'Net Features : wm-email — Tue, 27 Nov 2012 17:05:00 GMT

If you’re using email marketing to promote your digital presence, know that all senders have serious issues to contend with - none more significant than inbox placement. According to Return Path’s recently released Email Intelligence Report...(read more)

In Email Marketing, Remember Your Manners

'Net Features : wm-email — Mon, 26 Nov 2012 20:30:00 GMT

The use of “Thanks” or “Thank you” isn’t just polite, it’s also good business. A study of 875 million messages from marketing automation provider Eloqua found that the use of those words resulted in a higher open rate...(read more)

Email for Merchants with Miva Merchants and MailChimp

Pete Prestipino — Thu, 02 Feb 2012 16:36:00 GMT

Email marketing service MailChimp has released a new integration module for the Miva Merchant platform which enables sellers to add an email newsletter signup form.

The module features several different designs, provides access to the code for customization purposes, and enables store owners to add an option for customers to opt-in to receive newsletters during the checkout process.

The MailChimp module, which is free to Miva Merchant users, also provides full MailChimp eCommerce360 functionality which tracks conversions of a email campaigns and shows merchants a measure of peformance in terms of generating sales and revenue.

GetResponse Offering Free 30-day Trial

Pete Prestipino — Tue, 31 Jan 2012 16:27:00 GMT

If you’re looking for a reliable system to get your virtual email feet wet with, then look no further than GetResponse. The email marketing provider this week announced a 30-day free trial of their platform.

“We want marketing professionals and business owners to try our innovative features, including recent additions such as Inbox Preview, Advanced Email Intelligence, and instant Contact Import,” said Simon Grabowski, founder of GetResponse and CEO of Implix. “We felt a full 30-day free trial with unlimited use would give marketers adequate time to find out how these important enhancements could improve their marketing ROI.”

GetResponse offers several powerful tools and features including hundreds of customizable templates, thousands of free iStock photos, social media integration tools, auto-responders, video and survey tools, segmentation features, a testing tool that helps design professionals catch coding bugs, and of course performance tracking.