Email Experience : mailchimp

Get a Better Newsletter By Curating Content

'Net Features : wm-email — Mon, 18 Mar 2013 23:00:00 GMT

Coming up with good content for your email newsletters can be a real pain for busy business owners, and even some marketers, but it’s such an integral part of many online marketing campaigns that it certainly can’t be abandoned altogether...(read more)

Email Advertising with MailChimp and LaunchBit

Allison Howen — Wed, 15 Feb 2012 02:56:00 GMT

Mailchimp has announced an integration with email advertising network LaunchBit.

The integration will streamline the process of connecting high quality email publishers and advertisers so that companies can reach niche markets through a trusted source.

As most of Website Magazine’s readers know, email is an effective channel to connect with people. However partnering advertising companies with relevant and complimentary email newsletters can be difficult.

LaunchBit helps solve this problem by organizing publishers and advertisers, so it is easy for an advertiser to contact a relevant newsletter, or for a publisher to select an advertiser.

"We're excited to partner with MailChimp to help newsletter publishers monetize their emails with great-looking advertising." says Elizabeth Yin, LaunchBit CEO. "The future of advertising is really just quality content, and we think this is a first step in that direction."

LaunchBit ads are text-based with a small image, so that they match the tone and don’t interrupt the content of the newsletter. Publishers are given full control over which ads are published, and can choose which advertisers they would like to partner with.

Advertising is enabled in the newsletter when a publisher syncs their MailChimp account with LaunchBit, and adds a short line of HTML with merge tags into their MailChimp templater. Then advertising partners are selected, and the ad is automatically placed into the appropriate spot within the email.

MailChimp users can click here for more info, and advertisers and publishers can apply to join LaunchBit here.

MailChimp Signup Form Available in Viewbix Videos

Allison Howen — Tue, 07 Feb 2012 09:05:00 GMT

MailChimp has announced an integration with Viewbix, a company that adds interactive apps to videos in order to create an actionable viewing experience.

The new integration will allow Viewbix users to leverage the power of MailChimp by allowing them to easily add a signup form directly within Viewbix videos. This should prove valuable for business owners because it will help increase subscriptions for email campaigns since viewers can sign up while engaging with videos.

The interactive MailChimp app is available for free to all Viewbix users who have a MailChimp account, and can be added to Viewbix videos in less than two minutes.

Email for Merchants with Miva Merchants and MailChimp

Pete Prestipino — Thu, 02 Feb 2012 16:36:00 GMT

Email marketing service MailChimp has released a new integration module for the Miva Merchant platform which enables sellers to add an email newsletter signup form.

The module features several different designs, provides access to the code for customization purposes, and enables store owners to add an option for customers to opt-in to receive newsletters during the checkout process.

The MailChimp module, which is free to Miva Merchant users, also provides full MailChimp eCommerce360 functionality which tracks conversions of a email campaigns and shows merchants a measure of peformance in terms of generating sales and revenue.