Email Experience : pinpointe

Preview Email Campaigns for Greater Performance with Pinpointe

'Net Features : wm-email — Tue, 19 Mar 2013 18:30:00 GMT

The inability to know how all of an email’s recipients will see the content once it’s been sent has to be one of the greatest challenges for email marketers, as they have to try to devise a newsletter design that will work effectively on the...(read more)

Pinpointe Adopts Robust Mail Transfer Agent

Michael Garrity — Wed, 28 Mar 2012 23:02:00 GMT

Email marketing vendor Pinpointe is continuing its appeal to the “business class” with the adoption and integration of PowerMTA, an email transfer agent from Port25 Technologies that will help medium-sized enterprises, digital agencies and business marketers improve the results of their permission-based email marketing campaigns.

Introducing PowerMTA into its offering is a logical step for a company that has been focused on improving email marketing for its business customers with efforts to add best-of-breed technology partners, infrastructure and features to its solution. It selected Port25’s email transfer agent after a year of rigorously testing various solutions and determining that PowerMTA best met the needs of Pinpointe and its customers.

Among the features that attracted Pintpointe to the PowerMTA solution are its 99.95 percent uptime and exceptional reliability, extensive monitoring and reporting capabilities, massive scale and subsequent high quality performance, robust feature set, responsive partner support and, of course, email deliverability features, which include IP address management, automated back-off mode, flexible DKIM key management options and the ability to alert users when an ISP slows email acceptance.

But really, that’s all just a wordy way to say that Pinpointe went with the software that would allow their business-class customers to more effectively and reliably launch advanced email marketing campaigns, and PowerMTA’s impressive scalability means it can handle even the largest throughput requirements of all of Pinpointe’s customers.

Pinpointe Increases Customer Base by 60 Percent

Allison Howen — Mon, 27 Feb 2012 12:40:00 GMT

Email marketing vendor Pinpointe has recently announced information about the company’s successful 2011, claiming that its customer loyalty base increased by more than 60 percent.

According to the company, 16 percent of new customers are automating their email campaigns for the first time, while the rest of new clients have migrated from other email marketing providers. Pinpoint provides services for companies across multiple industries, including software, technology, non-profit, healthcare, professional services and the medical field.

And aside from an increased customer base, Pinpointe’s other top achievements of 2011 include cloud-based email marketing for mid-tier enterprises, a private labeled, cloud bases email marketing for digital agencies, and an enhanced integration with salesforce.com. Pinpointe's email marketing solution features an integrated SPAM score checker, autoresponders, cloud-based email marketing and more.