Add Live Content to Emails with StreamSend

Allison Howen — Mon, 16 Jul 2012 01:06:00 GMT

Engage consumers with live and relevant email content via a new feature from email marketing service provider StreamSend.

The Embed Anything Widget has been added to the company’s free social marketing tool suite, StreamSend Share. Businesses can use this new feature to connect customers with engaging content that is both personalized and relevant.

With the Embed Anything Widget, marketers can include dynamic items within emails – such as elements of a website, social conversations, blogs or news feeds. This type of content not only offers a better way to engage customers and increase promotion effectiveness, but it also provides marketers with a better way to keep messages fresh after emails have been sent.

“This is a big step forward in creating dynamic marketing communications,” says Dan Forootan, president of StreamSend Email Marketing. “We work with businesses to create emails that attract and interest customers, and our real-time, Embed Anything widget brings data capability that adds another dimension to the value these messages deliver, just by opening the email.”

Furthermore, StreamSend Share’s built-in features allow businesses to create and send messages once, while customers can share the message to other recipients who will also view the items with real time impact. Additionally, marketers have the ability to track all of the resulting statistics as the shared communications continue to travel among recipients.

StreamSend Integrates with Google Analytics

Allison Howen — Fri, 03 Feb 2012 05:18:00 GMT

Email marketing service provider StreamSend has integrated Google Analytics into StreamSend Share, which is the company's social marketing tool suite.

The integration has shown more than a 20 percent improvement in the view and click rate of emails that are designed to be shared socially. The feature helps deliver accurate ROI-boosting insights as recipients share socially-powered emails.

“With a single click, businesses can now send an email to their mailing list and then beyond, into the social world, where continuous distribution is limited only by the relevancy of the content and how easy it is to share,” says Dan Forootan, president of StreamSend Email Marketing. “By adding the Google Analytics feature to our socially-enabled emails, we can trace every step of that journey, recording every prospect touchpoint and action for future contact and informed business decisions. As the process continues, we expect to surpass the 20 percent viewership boost that our research – based on billions of email messages – has already revealed.”

All links within socially shared email messages are tagged by StreamSend Share, which allows businesses to pull traffic, goal and ecommerce reports from within Google Analytics. Messages can also be shared on Facebook by businesses, in which StreamSend also tags the links for tracking.

Email Experience : streamsend

Add Live Content to Emails with StreamSend

StreamSend Integrates with Google Analytics