Email Experience : wmfeature

Mobile Marketers “Unsophisticated” Says Strongmail

'Net Features : wm-email — Mon, 17 Jun 2013 17:20:00 GMT

Strongmail is asserting that mobile marketers just don’t stack up in the sophistication department. According to results from the email marketing solution provider’s new survey, at least half (44 percent) are still strumming their banjos in...(read more)

Simple Steps to Engaging Webinars

'Net Features : wm-email — Tue, 07 May 2013 18:23:00 GMT

Webinars can be part of the marketing arsenal for even the most early-stage businesses, because it can build brand awareness, email lists and more. Software and delivery technology has changed, putting Web-based seminars within reach of a wider group...(read more)

How do Your Email Metrics Compare?

'Net Features : wm-email — Mon, 29 Apr 2013 16:52:00 GMT

The reason that email marketing has remained a mainstay in the digital promotion toolbox is that, besides it working really well for almost every size enterprise, it is incredibly measureable. And when you can measure it, you can manage it (and monetize...(read more)

E-Commerce Email: Converting the Customer

'Net Features : wm-email — Mon, 28 Jan 2013 20:25:00 GMT

Cart abandonment is among the most frustrating problems that e-commerce merchants face, and unfortunately, it happens way too often. In fact, 80 percent of online shoppers have placed an item in a shopping cart and left the site without making a purchase...(read more)

E-Commerce Email: Welcoming the Customer

'Net Features : wm-email — Mon, 21 Jan 2013 20:35:00 GMT

The World Wide Web of 2013 provides online retailers with a variety of options for reaching customers – from social networks to digital advertisements. Yet one tool tends to outperform the rest – email. In fact, a recent study from marketing...(read more)