Traffic can come from anywhere, whether it’s paid, earned
or owned, but knowing where to look is half the battle.
While it’s a relatively simple process to sort our marketing
efforts into these three categories, it’s much
more difficult to extend energies and resources
across all possible channels. From search and social
to video destinations and news wires, ’Net workers
can amass traffic in both predictable and unexpected
ways. Moreover, we’d be remiss to forget, the
traffic-producing power of advertising and affiliate
networks. Many of these traffic sources are detailed
here, but you’ll find the remainder of the list and
more on the Web at wsm.co/trafficsources13.
Each enterprise must strategize where to spend
their resources (time and money) or all the trafficgenerating
possibilities can be expensive and cumbersome
to implement. As someone responsible for
digital acquisition, you are likely already familiar
with the destinations discussed in this month’s Top
50, particularly those in search. Challenge yourself,
however, to think outside of the Google (#1) box
and look to very specialized search services.
Also look beyond the king and queen of social
— Facebook (#1) and Twitter (#2) — when thinking
about acquiring visitors. Tumblr (#5) lets businesses
effortlessly share anything and gain visibility
through its website. Features like tags can help consumers
discover a brand’s posts and recent additions
like a chat widget and real-time notifications keep
up with their interests.
When looking to video destinations to acquire
website visitors, you’ll see big players like YouTube
(#1) and DailyMotion (#2), and also the SlideShare
(#4), a site that allows companies to present content
in the form of presentations, documents, PDFs,
videos and webinars. What is good enough for the
White House and IBM (who slideshare counts as
users), is likely good for your business as well.
Do not forget the power of the humble press release.
There is no press release distributing venue
simpler or more productive than press release wires.
We’ve ranked 10 that provide businesses with credibility,
acquisition and SEO benefits, such as PRLog
(#1) and PRLeap.com (#9).
Last but not least, this month’s Top 50 looks to
advertising and affiliate networks that can take
your site’s traffic to the next level. 7Search (#6)
and Commission Junction (#3) are two that fit the
bill and can make an impact on your bottom line
Your competition is using these surprising traffic sources to build their enterprise. Don’t
let them pass you by. See what other traffic sources made this month’s Top 50.