There is rarely a dull moment in the life of a content marketer.
These digital professionals can easily breeze through an
eight-hour workday dabbling in everything from social
media to video production and still feel like they barely put a
dent in their workload.
The reason is simple. Content marketers are responsible
for creating a wide variety of content and distributing
it through popular destinations in order to
attract and engage audience members, with the ultimate
goal of driving conversions. To achieve that lofty
goal, they must not only be versatile in their digital
abilities, but must also have superior time management
skills because both quality and quantity of content
matters. This is why the most successful content
marketers start their day early and efficiently.
8:00 a.m. – 10:00 a.m.
Content marketers should begin their morning by
consuming content along with their breakfast. By
scouring through news feeds, social networks and
news wires, these digital professionals can generate
inspiration for the day by researching trending
topics, keywords and images. Even though research
is a necessary step of the day, it is imperative
for content marketers to stay on topic and
not get distracted.
Luckily, many available services can help
content marketers stay focused. For example,
content marketers can leverage tools
like Monitter or Twitterfall to observe
conversations pertaining to specific keywords
or topics on Twitter. By using
these resources, those responsible for
content can stay current with what
their audience is interested in and
actively sharing, and then optimize
their own content to better
attract readers’ attention. Moreover,
content optimization tool
InboundWriter can be used to conduct
research on popular topics and obtain
insights from readers, but we’ll talk more about
this handy service below.
10:00 a.m. – 12:30 p.m.
After the morning brainstorming session is complete,
content marketers should jump directly into producing
as much quality content as possible. Remember, both
the quality and quantity of content influences success.
Just as dull articles won’t generate much impact, a minimal
amount of intriguing content also won’t keep an
audience satisfied. To assemble share-worthy articles,
content marketers should follow writing best practices.
The aforementioned InboundWriter helps writers do
this by giving every article within the platform a score
based on aspects like topic focus, title, images and most
frequently mentioned terms. This helps writers identify
areas for improvement to increase both visibility within
the search results and higher engagement rates
amongst audience members.
However, writers not leveraging a content optimization
platform like InboundWriter can still create
potentially viral content by keeping a few best practices
top of mind. Best practices consist of regularly
including keywords within articles, giving each article
an intriguing title, and breaking up long text with
images, headlines, bulleted lists or other types of visually
1:00 p.m. – 3:30 p.m.
After reenergizing the mind with a hearty lunch, it is
time for content marketers to put their multimedia
skills to the test. After all, the job of a content marketer
is to create and promote a variety of content in order to
reach as many people as possible, which can include
anything from blog posts and videos to infographics,
webinars and podcasts.
The best ways to produce multimedia content
quickly are to pair current articles with something
visual like an infographic or recycle the content
from previous popular blog posts. For example, a
content marketer for a pet store could recycle a post
about “Training Tips for Puppies” by creating a
short video that repackages the training tips into a
visual demonstration. Additionally, the same content
marketer could pair an article about the “Winter
Dangers for Pets” with an infographic, which
can easily be assembled with tools like easel.ly, infogr.
am or Piktochart.
3:30 p.m. – 4:30 p.m.
After spending the last five hours focusing
on content creation, distributing
content is typically a welcomed late-afternoon
task. However, the abundance
of channels that content marketers need
to distribute to, such as Facebook, Twitter
and email (to name a few), can be a
bit overwhelming. Luckily, there is an
abundance of tools available to assist
with this process.
For example, content marketers can
use a social media management dashboard,
such as HootSuite or Sprout Social,
to distribute content into multiple
social profiles simultaneously. These
dashboards are especially valuable because
users can schedule social messages
in advance. However, it is important to
remember that you must entice users,
both on social sites and through email, to
share your content. The best way to do
that is with catchy subject lines or status
updates that quickly get to the point.
SavePublishing, for example, recently
launched a bookmarklet tool that helps
users find the “tweetable” sentences on
any Web page, while Worldata offers
SubjectLine.com to help marketers optimize
their subject lines to get the best results
in the inbox.
Many content marketers continue
working after hours by networking with
industry professionals and niche experts.
While this might seem a bit
overzealous, making industry connections
can actually help ease a content
marketer’s workload. This is because industry
experts occasionally contribute
exclusive content to publishers, as well
as help promote the content to their
own audiences. Working after hours can
certainly help lighten some daily content
creation tasks; however, it is safe to
say that the true work of a content marketer
is rarely ever complete.