From bloggers to retailers, it seems that everyone
has their heads (and businesses) in the cloud.
Left and right, decision makers are entering the
cloud-hosting sphere and leveraging its power to
obtain a structurally sound digital presence (from
blogging software to e-commerce platforms) that
can help them attain online dominance. In case you
still need convincing, here is a general overview of
what cloud hosting and, more specifically, virtual
private servers (VPS), can do for you.
In today’s Internet-centric world, people in the
know understand that blogging is much more than
simply sharing their thoughts with the digital
world. Bloggers understand that their craft is a way
to attract and keep ad revenue coming to a website.
Through various means and tactics (search, social
and email), professional bloggers can attract ad revenue
and keep it there.
Cloud-hosting providers offer multiple blogging
platforms, such as WordPress, Joomla and
Drupal. Yet, competent suppliers also offer lesserknown
blogging platforms to their clients; these
include b2evolutions, Chyrp, Dotclear, eggBlog,
Open Blog, PivotX, Pixie, Serendipity and
Textpattern. It should also be noted that the best
hosts offer these platforms using a one-click installation
process that makes your busy life much
easier. So, blogging should definitely be the first
thing you use your cloud virtual private server
Sell, Sell, Sell
Alright, so maybe writing isn't for you; maybe your
role is in sales. There’s cloud hosting for that, too, in
the form of e-commerce websites. But first, you need
to figure out which e-commerce platform is right for
you. Will it be Magento or Avactis? How about
CubeCart or BoxBilling? Or maybe even Axis, AbanteCart
or AlegroCart? Whatever your choice, all of
these solutions will allow you to utilize your cloudhosting
platform to make a ton of money and capitalize
on all the incoming traffic you’ll gain by using
scalable cloud technologies to meet the growing
needs of your e-commerce business. So, don’t rule
out e-commerce as a great method for making
money using your cloud-hosting platform.
Do Your Homework
We have covered blogging and selling, but we forgot
one (big) thing. See, both options require analysis.
Whether you are analyzing incoming traffic and
bounce rates or how long it takes for your customer
to order their product, analysis is essential for you,
the person who makes his or her living off of tracking
numbers, optimizing click-through rates
and figuring out ways to bring in more traffic.
Now we can’t tell you which application
to use, personally we can’t get enough of
Piwik, but we can let you in on some of the
most popular website analytics, polling and
survey applications, including Aardvark
Topsites, Advanced Poll, CJ Dynamic Poll,
LimeSurvey, Logaholic, Open Web Analytics,
Simple PHP Poll and, of course, Piwik.
These offerings will provide your enterprise
with real-time reports on website visitors,
the search engines and keywords your
visitors used to access your site, the language
they speak, where they are from, the
most popular pages, etc. Essentially, with
these apps you can know everything
about your visitor without having to consult
Google Webmaster Tools (but let’s be
honest, you are probably going to use
Google Webmaster Tools, and certainly
Google Analytics, to get a second
opinion on your website performance numbers).
As with blogging and e-commerce platforms, the best
providers offer a one-click install.
Is That All?
Nope! You should know cloud hosting can also be
used for online ad management, calendars, customer
support, database tools, ERP, forums, gaming, etc.
Cloud hosting has many uses and this is, admittedly,
a broad overview, but with so many positive uses, only
one question remains. What are you waiting for?
About the Author: FortressITX CEO Jason Silverglate entered the Web
hosting universe in 1997. Silverglate spends his time
pushing the bounds of cloud hosting technologies, educating
small businesses on the benefits of cloud infrastructures
and throwing himself into anything tech.
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