IF YOU OFFER, THEY WILL CLAIM
According to Facebook COO Sheryl
Sandberg, the social network’s Facebook Offers program has
been catching on with consumers, as 42 million-plus users have
already claimed deals. The service was met with some hesitation
when the company announced that it would be encouraging
businesses to run offers on the site, but if Sandberg’s statistics
tell merchants anything, it is that this program may be worth the
investment sooner than later. The COO revealed that ads delivered
in the newsfeed (like offers) drive eight times more
offline sales than display ads on the side of the page.
Microsoft has finally
announced the general
availability of Windows
Azure Media, a cloud-based
service that provides scaling capabilities
for streaming on-demand video to consumers
on any device. This new Platform-as-a-Service (which works a
lot like a Backend-as-a-Service solution) allows for video
streaming to HTML5, Flash, Silverlight, Windows 8, iPad, iPhone,
Android, Xbox and Windows Phone devices. Developers stand
to especially benefit from this, as it helps them avoid the hassle
of working with multiple media formats and encoding; now,
Windows Azure will do a lot of that heavy lifting for them.
iOS - http://wsm.co/YKqxPR
Monitor analytics on the go with the free Informly iOS
application. The app enables users to view performance
statistics from services including Google Analytics,
MailChimp, Xero, Pingdom, Klout, PayPal, Campaign
Monitor and more. To access the app, users must sign
up for Informly on the Web and configure their account.
Foursquare for Business
iOS - http://wsm.co/YfUu8n
Android - http://wsm.co/YKmF1t
With more than 1 million businesses currently leveraging
Foursquare’s location-based social network, it only made
sense to launch a mobile application just for them. The
free Foursquare for Business app allows social media
managers to create updates to be shared on Foursquare,
along with Facebook and Twitter if desired, but more importantly, the app
enables users to manage multiple business profiles, turn specials on and off
and monitor other data, such as recent check-ins.
Acquisitions & Milestones
Google Buys Channel Intelligence
Google continues to aggressively challenge Amazon’s dominance
in e-commerce. Its recent $125 million acquisition of Channel
Intelligence (part of the ICG Group) will likely mark an important
turning point. The purchase works to align Google’s search and
display businesses, with e-commerce being the bridge between
those two revenue streams. This will be particularly true as the
Web giant’s paid Product Listing Ads, released Fall 2012, experience
greater adoption amongst retailers.
■ Yahoo purchased Snip.it, a website that allows users to assemble
and share collections of links and opinions on a topic of expertise.
■ Twitter has gone on a shopping spree with its recent acquisitions
of Crashlytics, a crash-reporting solution for iOS apps, and
Bluefin Labs, a social TV analytics company.
■ Restaurant reservation service OpenTable purchased
Foodspotting, a mobile app that lets users record and share what
they are eating.