Link-shortening service, bitly, released a set of
“socially conscious” APIs that provide users with information
on real-time search results, attention spikes and metadata about URLs,
which can be integrated into existing applications. With real-time search data,
users can run a query (either a specific phrase or filtered criteria) and receive
the top URLs and story results. Attention spikes show users the current
phrases that are of most interest to users over a given period, while URL
metadata provides a quick analysis of the content of each URL for user queries.
Master of the Marketplace
Amazon relished in recordbreaking
2012 holiday sales, and
the 2 million-plus third-party sellers
on the Amazon Marketplace scored big, as well. According to the e-commerce
giant, these merchants saw their sales go up 40 percent from the 2011
holiday season (although Amazon declined to provide figures). This isn’t terribly
surprising, considering in 2012 Amazon sold more than 25.6 million items in a single
day, but it is certainly enticing for third-party merchants to know they can also
benefit from Amazon’s outrageous popularity among consumers.
Rethink Your Web Presence
Learn about the tools and techniques that powerhouses like Facebook,
Target, Chase, AT&T and many others use to achieve success in the Digital Age.
Website Magazine’s Web 100, an all-inclusive guide to 100 top digital brands, is
available now. Don’t miss out; download Web 100 gratis at wsm.co/WEB100.
Acquisitions & Milestones
■ Oracle bought Eloqua, the marketing
automation SaaS provider, with plans to make
the company the “centerpiece” of its cloud
marketing offering by investing in Eloqua
products and leveraging key Oracle assets
like Big Data and Business Intelligence.
■ Adobe acquired New York-based startup
Behance, which hosts portfolio work for
graphic designers and artists, in an effort to
spur the creation of a community based on
the Adobe Creative Cloud services.
■ Microsoft acquired home automation and
entertainment media startup R2 Studios to
use the company’s resources to boost its
■ Samsung acquired Dataplex SSD caching
software developer NVELO, including the
company’s technology and employees.
Mobile App Watch
Buffer for Twitter and Facebook
iOS - Android
Stay social all day long with the
free Buffer application for iOS and
Android devices. The app enables
users to schedule and share
content throughout the day onto
Twitter, Facebook, LinkedIn and App.net. For example,
whenever a user finds a share-worthy piece of
content, they can add it to their Buffer queue. Then
the app will schedule and post spaced out status
updates. Users can also upload content to Buffer
directly from popular news-reading apps like Feedly
and Pocket. The app also provides analytics, so that
users can monitor their social success.