So many interesting data points, so little time – or is there?
Website Magazine aggregated
and curated some of the more
interesting data released over the
past few months. Actionable? Not
always. Informative? Absolutely.
Share your research with our
editors and spread the good (or
bad) news with the Website Magazine
community of digital media
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The number of people that join business
social network LinkedIn every day; that’s 2 people every second. LinkedIn now counts 200
million registered members as of mid-January.
The iPad’s tablet Web share fell 7.1 percent following the Christmas
holiday, while the Kindle Fire’s Web tablet Web share rose by 3.03 percent, according to Chitika.
The majority of potential consumer electronics purchases that are
inspired by a consumer review to select a brand not in their original
consideration set, according to Weber Shandwick’s recently released
“Buy It, Try It, Rate It” research study.
Video accounted for 23 percent of total display
media spend for 2012 (SundaySky’s
2012 State of Online Video U.S.). Additionally, Forrester predicts online
video advertising spend will grow from $2.9 billion in 2012, to $9 billion by
2017, for a 26 percent growth rate each year.
Google’s Product Listing Ads outperform text
search ads in click-through rate by 68 percent,
conversion rate by 38 percent and return on ad spend by 25 percent.
(Kenshoo Global Search Advertising Trends Oct. 2012)